03041nam a2200409Ia 4500 2181 230305s2014 xx 000 0 und d 9780415895996 eng Doing business in Latin America Routledge, 2014 xvi, 296 pages ; 25 cm. challenges and opportunities 1. Introduction 2. Current Business Environment -- 3. Historical Perspective on Doing Business in LA -- 4. Cultural Issues Affecting Business Activity in LA -- 5. The Impact of Technology on Business in LA -- 6. Regional Political Factors Affecting Business Ventures -- 7. What is The Economic Climate in Latin America? -- 8. Establishing Businesses In Latin America -- 9. The Marketing Process -- 10. The Marketing Mix -Global Marketing -- 11. Conclusions and The Future-- Success in today's globalized business environment requires deep knowledge of varied areas, and the willingness to engage in commerce not just across geographic areas, but cross-culturally and environmentally as well. Doing Business in Latin America offers an in-depth look at a complex region, integrating practitioners' and scholars' ideas to examine business conducted in Latin America through the lens of international business and globalization. ; ; The book introduces, discusses, and explains in detail the historical, economic, cultural, political, and technological impacts of globalization and business conduct in Latin American countries. It also considers the contemporary business environment of the area, looking at how current country and regional factors have affected the process of starting and operating businesses. Finally, it looks forward to the emerging trends that portend the future of business in these countries. ; ; With its combination of contemporary analysis and historical discussion, this book is a vital tool to all scholars and practitioners with an interest in the opportunities offered by the current Latin American business environment. New business enterprises Latin America 5310 Corporate culture United States 5311 Marketing United States 5312 Latin America Economic conditions 1945- 5313 Corporate culture 5314 Economic history 5315 New business enterprises 2621 Marketing 1020 Latin America 5317 2 Economy History 12408 Garita, Mauricio, Author 20914 Spillan, John E., Author 20915 Virzi, Nicholas, Author 20916 https://books.google.es/books?id=S7FEAwAAQBAJ&printsec=frontcover&dq=doing+business+in+latin+america&hl=es&sa=X&ved=0ahUKEwj865fruofbAhXFPBQKHaCCCVsQ6AEIJzAA#v=onepage&q=doing%20business%20in%20latin%20america&f=false 852 m 2014-01-01 1 0 0 0 0 TBS TBS 26 2019-06-28 0 HC125 SPI B00612 2023-03-13 2023-03-05 1 2018-05-15 12:01:05 901 901