New strategies for reputation management 

 -  Kogan Page,  2008 
 - vii + 176 p. ; 23 cm 
<br/><br/> gaining control of issues, crises and corporate social responsibility 
<br/><br/>Reputation management today  The corporation under fire--  Regaining the reputation initiative--  Crisis management-leadership in a tried and tested system--  Issues management-shaping the agenda--  Social responsibility-your initiatives on your initiative--  Turning the corner-the corporation on the couch.-- 
<br/><br/> This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals and major disasters - and it examines the different ways various countries/companies handled these threats. 
<br/><br/><label>ISBN: </label>9780749456337 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HD INDUSTRIES. LAND USE. LABOR
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image--Management<br/>Corporations--Public relations<br/>Social responsibility of business<br/>