TY  - BOOK
AU  - Griffin, Andrew
TI  - New strategies for reputation management
SN  - 9780749456337
PY  - 2008///
CY  - 
PB  - Kogan Page
KW  - HD INDUSTRIES. LAND USE. LABOR
KW  - Corporate image
KW  - Management
KW  - Corporations
KW  - Public relations
KW  - Social responsibility of business
N1  - gaining control of issues, crises and corporate social responsibility; Reputation management today; The corporation under fire--; Regaining the reputation initiative--; Crisis management-leadership in a tried and tested system--; Issues management-shaping the agenda--; Social responsibility-your initiatives on your initiative--; Turning the corner-the corporation on the couch.--
N2  - This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals and major disasters - and it examines the different ways various countries/companies handled these threats
UR  - http://books.google.com/books?id=BHPt30y9GcwC&printsec=frontcover&dq=new+strategies+for+reputation+management&hl=en&ei=ZaPCTobdHoyb-gbahYDcDQ&sa=X&oi=book_result&ct=result&resnum=1&ved=0CDIQ6AEwAA#v=onepage&q&f=false
ER  -