TY  - BOOK
AU  - Philpott, Jeremy
AU  - Jolly, Adam
TI  - The handbook of European intellectual property management
SN  - 9780749455910
PY  - 2009///
CY  - 
PB  - Kogan Page
KW  - KJE REGIONAL ORGANIZATION AND INTEGRATION (EUROPE)
KW  - Intellectual property
KW  - European Union countries
KW  - Intellectual capital
KW  - European countries
KW  - Management
KW  - Technological innovations
N1  - developing, managing and protecting your company's intellectual property
N2  - When managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. Instead of competing on price, they will be able to identify, protect and exploit their unique features and distinctive capabilities. But in Europe, the process of commercialising IP remains fraught with difficulties. Although there has been significant progress in developing a unified system, there are major differences in the application and interpretation of IP rights in each national jurisdiction. Produced in association with the European Patent Office
UR  - http://books.google.es/books?id=A8-gMjd5occC&pg=PA385&dq=the+handbook+of+european+brand+rights&hl=en&sa=X&ei=B7NoT7buFsbbtAbbpdiaCA&redir_esc=y#v=onepage&q&f=false
ER  -