TY  - BOOK
AU  - Bruckmann, Clive G.
AU  - Hartley, Peter
TI  - Business communication
SN  - 9780415195508
PY  - 2002///
CY  - 
PB  - Routledge
KW  - HF COMMERCE
KW  - Business communication
N2  - A comprehensive, up-to-date introduction to modern business communication that integrates communication theory and practice and challenges many orthodox views of the communication process. The book also offers guidelines on how our communication must respond to important organizational issues. Among the subjects covered are: ;  ; -interpersonal communication ; -group communication ; -written presentation ; -oral presentation ; -corporate communication
UR  - http://books.google.es/books?id=p8FgscX1w6UC&printsec=frontcover&dq=business+communication&hl=en&sa=X&ei=qqmFT4mKGpTe8QOEyLCrBw&redir_esc=y#v=onepage&q=business%20communication&f=false
ER  -