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Competitive strategy : techniques for analyzing industries and competitors

By Porter, Michael E.. New York : Free Press, 2004 . xxviii, 396 pages : , Ed. original: 1998 24 cm.. 9780743260886

Competitive advantage : creating and sustaining superior performance

By Porter, Michael E.. New York, NY : Free Press, 2004 . xxiv, 557 pages : , Originally published: New York : Free Press ; London : Collier Macmillan, c1985. 24 cm.. 9780743260879

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Managing brand equity : capitalizing on the value of a brand name

By Aaker, David A. New York : | Toronto : Free Press ; | Maxwell Macmillan Canada ; | Maxwell Macmillan International, 1991 . xiii, 299 p. : 24 cm.. 9780029001011

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The emerging markets century

Free Press, 2007 . 374 p. ; 23 cm , how a new breed of world-class companies is overtaking the world 9780743294621

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Diffusion of innovations

Free Press, 2003 . xxi, 551 p. : ill. ; 24 cm. 9780743222099

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The customer marketing method

The Free Press, 2000 . 244 p. ; 24 cm , how to implement and profit from customer relationship management 9780684839431

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Little bets : how breakthrough ideas emerge from small discoveries

By Sims, Peter - (Peter E.). New York : Free Press, 2011 . vii, 213 p. : 24 cm.. 9781439170427 (hardcover : alk. paper) | 1439170428 (hardcover : alk. paper) | 9781439170434 (pbk. : alk. paper) | 1439170436 (pbk. : alk. paper)

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