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     <title><![CDATA[ Search for 'Provider:Journal of Marketing,']]></title>
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     <description><![CDATA[ Search results for 'Provider:Journal of Marketing,' at ]]></description>
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    Modeling emerging-market firms’ competitive retail distribution strategies






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       <dc:identifier>ISBN:</dc:identifier>
        <link>https://biblioteca.tbs-education.es/cgi-bin/koha/opac-detail.pl?biblionumber=4070</link>
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	   <p>By Sharma, Amalesh. 
	   Journal of Marketing Research, 2019
                        . 439-458 pages
                        
                        
                        
       </p>

<p><a href="https://biblioteca.tbs-education.es/cgi-bin/koha/opac-reserve.pl?biblionumber=4070">Place hold on <em>Modeling emerging-market firms’ competitive retail distribution strategies</em></a></p>

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       <title>
    Signaling Status with Luxury Goods: The Role of Brand Prominence






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       <dc:identifier>ISBN:</dc:identifier>
        <link>https://biblioteca.tbs-education.es/cgi-bin/koha/opac-detail.pl?biblionumber=4930</link>
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	   <p>
	   Journal of Marketing 2010
                        
                        
                        
                        
       </p>

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       <guid>https://biblioteca.tbs-education.es/cgi-bin/koha/opac-detail.pl?biblionumber=4930</guid>
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     <item>
       <title>
    Dimensions of Brand Personality






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       <dc:identifier>ISBN:0022-2437</dc:identifier>
        <link>https://biblioteca.tbs-education.es/cgi-bin/koha/opac-detail.pl?biblionumber=5131</link>
       <description><![CDATA[








	   <p>By Aaker, Jennifer L.. 
	   Journal of Marketing Research 1997
                        
                        
                        
                         0022-2437
       </p>

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       <title>
    The Enrichment Economy


    : Market Dynamics, Brand Strategy, and Ethics





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       <dc:identifier>ISBN:0022-2429</dc:identifier>
        <link>https://biblioteca.tbs-education.es/cgi-bin/koha/opac-detail.pl?biblionumber=5132</link>
       <description><![CDATA[








	   <p>By Dion, Delphine. 
	   Journal of Marketing 2025
                        
                        
                        
                         0022-2429
       </p>

<p><a href="https://biblioteca.tbs-education.es/cgi-bin/koha/opac-reserve.pl?biblionumber=5132">Place hold on <em>The Enrichment Economy</em></a></p>

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     <item>
       <title>
    Visual Elicitation of Brand Perception






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       <dc:identifier>ISBN:0022-2429</dc:identifier>
        <link>https://biblioteca.tbs-education.es/cgi-bin/koha/opac-detail.pl?biblionumber=5133</link>
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	   <p>By Dzyabura, Daria. 
	   Journal of Marketing 2021
                        
                        
                        
                         0022-2429
       </p>

<p><a href="https://biblioteca.tbs-education.es/cgi-bin/koha/opac-reserve.pl?biblionumber=5133">Place hold on <em>Visual Elicitation of Brand Perception</em></a></p>

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     <item>
       <title>
    Broadening the Concept of Marketing






</title>
       <dc:identifier>ISBN:0022-2429</dc:identifier>
        <link>https://biblioteca.tbs-education.es/cgi-bin/koha/opac-detail.pl?biblionumber=5137</link>
       <description><![CDATA[








	   <p>By Kotler, Philip. 
	   Journal of Marketing 1969
                        
                        
                        
                         0022-2429
       </p>

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       <title>
    Sustainability marketing beyond sustainable development


    : towards a degrowth agenda





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       <dc:identifier>ISBN:2055-2077 | 0267-257X</dc:identifier>
        <link>https://biblioteca.tbs-education.es/cgi-bin/koha/opac-detail.pl?biblionumber=5138</link>
       <description><![CDATA[








	   <p>By Lloveras, Javier. 
	   Journal of Marketing Management 2022
                        
                        
                        
                         2055-2077 | 0267-257X
       </p>

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       <title>
    More Than Fit


    : Brand Extension Authenticity





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       <dc:identifier>ISBN:0022-2437</dc:identifier>
        <link>https://biblioteca.tbs-education.es/cgi-bin/koha/opac-detail.pl?biblionumber=5143</link>
       <description><![CDATA[








	   <p>By Spiggle, Susan. 
	   Journal of Marketing Research (JMR) 2012
                        
                        
                        
                         0022-2437
       </p>

<p><a href="https://biblioteca.tbs-education.es/cgi-bin/koha/opac-reserve.pl?biblionumber=5143">Place hold on <em>More Than Fit</em></a></p>

						]]></description>
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     <item>
       <title>
    Brand coolness






</title>
       <dc:identifier>ISBN:</dc:identifier>
        <link>https://biblioteca.tbs-education.es/cgi-bin/koha/opac-detail.pl?biblionumber=5144</link>
       <description><![CDATA[








	   <p>By Warren, Caleb. 
	   Journal of Marketing, 2019
                        . 36-56 pages.
                        
                        
                        
       </p>

<p><a href="https://biblioteca.tbs-education.es/cgi-bin/koha/opac-reserve.pl?biblionumber=5144">Place hold on <em>Brand coolness</em></a></p>

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