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The handbook of international trade and finance

Kogan Page, 2008 . 198 p. ; 24 cm , the complete guide to risk management, international payments and currency management, bonds and gurantees, credit insurance and trade finance 9780749453206

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The complete guide to recruitment

Kogan Page, 2011 . vii, 246 pages : illustrations ; 24 cm , a step-by-step approach to selecting, assessing and hiring the right people 9780749459741

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Taking minutes of meetings

Kogan Page | The Sunday Times 2010 . vi + 150 p. ; 22 cm 9780749456573

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The new strategic brand management : creating and sustaining brand equity long term

By Kapferer, Jean-Noël.. London ; | Philadelphia : Kogan Page, 2008 . xv, 560 pages : 25 cm.. 9780749450854

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Marketing accountability

Kogan Page, 2009 . vii + 293 p. ; 24 cm , a new metrics model to measure marketing effectiveness 9780749462635

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Distribution channels

Kogan Page, 2011 . xi + 403 p. ; 23 cm , understanding and managing channels to market 9780749462697

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Customer care excellence

Kogan Page, 2011 . x + 279 p. ; 23 cm , how to create an effective customer focus 9780749457051

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The new strategic selling

Kogan Page, 2011 . xiii + 274p. ; 23 cm 9780749462949

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The best digital marketing campaigns in the world

Kogan Page, 2011 . vi +210 p. ; 22 cm , mastering the art of customer engagement 9780749460624

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Commonsense direct and digital marketing

Kogan Page, 2007 . xi + 434 p. ; 25 cm 9780749447601

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New strategies for reputation management

Kogan Page, 2008 . vii + 176 p. ; 23 cm , gaining control of issues, crises and corporate social responsibility 9780749456337

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The handbook of European brand rights management

Kogan Page, 2011 . xx + 220 p. ; 25 cm , how to develop, manage and protect your trademark, domains, designs and copyrights 9780749461447

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The handbook of European intellectual property management

Kogan Page, 2009 . xxiv + 549 p. ; 25 cm , developing, managing and protecting your company's intellectual property 9780749455910

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Armstrong's handbook of strategic human resource management

By Armstrong, Michael. London ; | Philadelphia : Kogan Page, 2011 . x, 313 pages : , Rev. ed. of: Strategic human resource management : a guide to action / Michael Armstrong. 4th ed. 2008. 24 cm.. 9780749463946 (pbk.) | 9780749463953 (eISBN)

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Armstrong's handbook of human resource management practice

By Armstrong, Michael. London ; | Philadelphia : Kogan Page, 2012 . xxxvi, 752 pages : 25 cm.. 9780749465506 (pbk.) | 9780749465513

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The luxury strategy : break the rules of marketing to build luxury brands

By Kapferer, Jean-Noël. London ; Philadelphia, PA ; New Delhi : Kogan Page, 2012. . xi, 395 pages : illustrations, charts, graphs (black and white) ; 24 cm. 9780749464912

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The new strategic brand management : advanced insights and strategic thinking

By Kapferer, Jean-Noël. London ; | Philadelphia ; | New Delhi : Kogan Page, 2012 . xviii, 492 pages : 25 cm.. 9780749465155

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Neuromarketing in action : how to talk and sell to the brain

By Georges, Patrick M.. London ; Philadelphia, PA : Kogan Page, 2014. . ix, 270 pages : illustrations (black and white) ; 23 cm. 9780749476144

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Fundamentals of risk management

Kogan Page, 2015 . xvii + 426 p. ; 24 cm , understanding, evaluating and implementing effective risk management 9780749472443

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Fashion brands : branding style from Armani to Zara

By Tungate, Mark. London ; | Philadelphia : Kogan Page, 2012 . xii, 228 p. ; 24 cm.. 9780749464462 | 9780749464479 (eISBN) | 074946447X (eISBN)

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Market research in practice : an introduction to gaining greater market insight

By Hague, Paul N.. London : Kogan Page, 2016 . xviii, 382 pages : 23 cm.. 9780749475857

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Persuasive copywriting

Kogan Page, 2015 . 220 p. ; 23 cm , using psychology to influence, engage and sell 9780749473990

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A circular economy handbook for business and supply chains

Kogan Page, 2017 . xxix ; 398 p. ; 23 cm 9780749476755

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Understanding digital marketing

Kogan Page, 2017 . 424 p. ; 23 cm. , marketing strategies for engaging the digital generation 9780749478438

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Paid attention : innovative advertising for a digital world

By Yakob, Faris.. . xv, 200 pages ; 24 cm. 9780749473600 (paperback)

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Digital branding

Kogan Page, 2018 . 213 p. ; 24 cm , a complete step-by-step guide to strategy, tactics, tools and measurement 9780749481698

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The management of luxury : an international guide

New York, NY : Kogan Page, 2018 . xlii, 448 pages : illustrations, tables, graphs (black and white) ; 24 cm. , Revised edition of The management of luxury, 2014. 9780749481827

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The leadership lab

Kogan Page, 2019 , understanding leadership in the 21st century 9780749483432

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Luxury world

Kogan Page, 2009 , the past, present and future of luxury brands 9780749460921

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Decoding the irrational consumer

Kogan Page, 2015 . xiii, 210 p. ; 24 cm. , How to commission, run and generate insights from neuromarketing research 9780749473846

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Making sense of change management : a complete guide to the models, tools and techniques of organizational change

By Cameron, Esther. London ; | New York, NY : Kogan Page, 2020 . xii, 532 pages : 25 cm.. 9780749496975

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Improve your communication skills

Kogan Page, 2019 . x, 161 p. , how to build trust, be heard and communicate with confidence 22 cm.. 9780749486273

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Unprepared to entrepreneur : a method to the madness of starting your own business

By Barlow, Sonya. London ; New York, NY : Kogan Page, 2021. . xiii, 237 pages ; 24 cm. 9781398601468

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Adding prestige to your portfolio

Kogan Page, 2021 , how to use the creative luxury process to develop products everyone wants 9781789666113

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Driving digital transformation through data and AI

Kogan Page, 2020 . vii, 249 p. , a practical guide to delivering data science and machine learning products 9781789665390

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Key account management : tools and techniques for achieving profitable key supplier status

By Cheverton, Peter. London ; | Philadelphia, PA : Kogan Page, 2015 . vii, 397 pages : , Includes index. 24 cm. 9780749469405

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Business unusual : values, uncertainty and the psychology of brand resilience

By Nahai, Nathalie. London ; | New York, NY : Kogan Page, 2022 . xi, 246 pages ; 24 cm.. 9781398602212 | 1398602213

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Digital Darwinism : surviving the new age of business disruption

By Goodwin, Tom. London ; | New York, NY : Kogan Page, 2022 . xx, 224 pages ; 23 cm.. 9781398601925

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Supply chain 4.0

Kogan Page, 2021 . xxvi, 285 pages : illustrations ; 24 cm , improving supply chains with analytics and industry 4.0 technologies 9781789660739

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Data strategy : how to profit from a world of big data, analytics and artificial intelligence

By Marr, Bernard. London ; New York, NY : Kogan Page, 2022. . ix, 259 pages ; 24 cm. 9781398602588

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Learning analytics : using talent data to improve business outcomes

By Mattox, John R.,. . xxiv, 367 pages : 24 cm. 1789662982 | 9781789662986 | 9781789663006

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What philosophy can teach you about being a better leader

By Reynolds, Alison. London ; | New York, NY : Kogan Page, 2020 . xviii, 208 pages ; 24 cm.. 9781789660265

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Adding prestige to your portfolio : how to use the creative luxury process to develop products everyone wants

By Boyd, Drew,. . xiv,199 pages : 24 cm. 9781789666113 | 9781789666090

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The end of marketing : humanizing your brand in the age of social media

By Gil, Carlos,. . ix, 276 pages : 22 cm. 9781398601345 | 9781398601369

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Effective strategic sourcing : drive performance with sustainable strategies for procurement

By Barr, Patrick. London ; | New York, NY ; | New Delhi : Kogan Page Limited, 2022 . xiv, 237 pages : 25 cm.. 9781398605565 | 1398605565 | 9781398605541 | 1398605549

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Strategic sourcing and category management : lessons learned at ikea

By Carlsson, Magnus. New York : Kogan Page, 2019 . xviii, 269 pages : illustrations (black and white) ; 24 cm. , Revised edition of the author's Strategic sourcing and category management, 2015. 9780749486211 (pbk.) | 9780749498535 (hardback)

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The effective change manager's handbook : essential guidance to the change management body of knowledge

London ; Philadelphia : Kogan Page, 2015. . xxix, 598 pages : 25 cm.. 9780749473075

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Introduction to employment law : fundamentals for HR and business students

By Daniels, Kathy,. . xviii, 302 pages ; 26 cm.. 9780749484149 | 9781398603783

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A practitioner's guide to account-based marketing : accelerating growth in strategic accounts

By Burgess, Bev. London ; | New York, NY : Kogan Page, 2021 . xxii, 284 pages : 24 cm.. 9781398600874

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Brand management : principles and applications for effective branding

By Singh, Jaywant. London ; New York, NY : Kogan Page, 2024 . 320 pages : 24 cm.. 9781398611580

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