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    Using semiotics in marketing 


    : how to achieve consumer insight for brand growth and profits 





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       <dc:identifier>ISBN:9781398607644</dc:identifier>
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	   <p>By Lawes, Rachel,. 
	   
                        . xx, 340 pages :
                        
                         24 cm. 
                         9781398607644
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    Digital storytelling for brands 






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       <dc:identifier>ISBN:9781529745023 | 9781529745030</dc:identifier>
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	   <p>By Tombleson, Bridget,. 
	   
                        . 287 pages :
                        
                         25 cm. 
                         9781529745023 | 9781529745030
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