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Marketing management

By Kotler, Philip. Harlow, England : Pearson Education, 2012 . 679 pages, 127 variously numbered pages : illustrations (color), portraits (color) ; 28 cm. 9780273753360

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The luxury strategy : break the rules of marketing to build luxury brands

By Kapferer, Jean-Noël. London ; Philadelphia, PA ; New Delhi : Kogan Page, 2012. . xi, 395 pages : illustrations, charts, graphs (black and white) ; 24 cm. 9780749464912

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Luxury essentials : essential insights and strategies to manage luxury products

By Langer, Daniel A. Mainz : University of Mainz, Center for Research on Luxury, 2015 . 180 pages : illustrations ; 23 cm. 9780692361269

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Fashion brands : branding style from Armani to Zara

By Tungate, Mark. London ; | Philadelphia : Kogan Page, 2012 . xii, 228 p. ; 24 cm.. 9780749464462 | 9780749464479 (eISBN) | 074946447X (eISBN)

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How brands become icons : the principles of cultural branding

By Holt, Douglas B. Boston, Mass. : Harvard Business School Press, 2004 . xiii, 265 p. ; 24 cm.. 9781578517749 (hbk.)

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Fashion branding and communication : core strategies of European luxury brands

New York, NY : Palgrave Macmillan, 2017 . xviii, 188 pages ; 22 cm.. 9781137523426

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Living it up : America's love affair with luxury

By Twitchell, James B. Simon & Schuster, 2003 . xiii, 306 pages : illustrations ; 22 cm , America's love affair with luxury 9780743245067

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Managing fashion and luxury companies

By Corbellini, Erica. Rizzoli Ertas, 2016 . xx, 270 pages ; 21 cm 9788817061650

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Marketing management

By Kotler, Philip. Harlow, England : Pearson Education, 2016 . 714 pages,118 variously numbered pages : 28 cm. 9781292092621

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Luxury brand management in digital and sustainable times : a new world of privilege

By Chevalier, Michel. , Includes index. | Revised edition. 9781119706281

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The road to luxury : the new frontiers in luxury brand management cloth /

By Som, Ashok. Singapore : John Wiley & Sons, 2021 . xii, 492 pages : 24 cm.. 9781119741312

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Marketing management

By Kotler, Philip. . 808 pages , "Authorised adaptation from the United States edition, entitled Marketing management, 16th edition"--Title page verso. 21 cm. 9781292727035

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The luxury strategy : break the rules of marketing to build luxury brands

By Kapferer, Jean-Noël. London ; | New York, NY : Kogan Page, 2025 . xx, 450 pages : 24 cm.. 9781398624269

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Marketing management

By Kotler, Philip. . 1 online resource 9781292727035 | 9781292458786

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How brands become icons : the principles of cultural branding

By Holt, Douglas B. . 1 online resource (xiii, 265 pages) : 9781422163320

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Luxury for the masses

By Silverstein, Michael J.. Harvard Business Review

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The Burberry business model: creating an international luxury fashion brand

International Journal of Retail & Distribution Management 2004

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