Search for 'an:26041'

Managing brand equity : capitalizing on the value of a brand name

By Aaker, David A. New York : | Toronto : Free Press ; | Maxwell Macmillan Canada ; | Maxwell Macmillan International, 1991 . xiii, 299 p. : 24 cm.. 9780029001011

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How brands become icons : the principles of cultural branding

By Holt, Douglas B. Boston, Mass. : Harvard Business School Press, 2004 . xiii, 265 p. ; 24 cm.. 9781578517749 (hbk.)

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Fashion branding and communication : core strategies of European luxury brands

New York, NY : Palgrave Macmillan, 2017 . xviii, 188 pages ; 22 cm.. 9781137523426

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Managing fashion and luxury companies

By Corbellini, Erica. Rizzoli Ertas, 2016 . xx, 270 pages ; 21 cm 9788817061650

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Haute 'luxury' branding

By Mihailovich, Philippe. Librinova, 2020 . 256 pages ; , Professor's Notes 24 cm.. 9791026270461

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Luxury brand management in digital and sustainable times : a new world of privilege

By Chevalier, Michel. , Includes index. | Revised edition. 9781119706281

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How brands become icons : the principles of cultural branding

By Holt, Douglas B. . 1 online resource (xiii, 265 pages) : 9781422163320

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The Burberry business model: creating an international luxury fashion brand

International Journal of Retail & Distribution Management 2004

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