Search for 'an:26042'

Managing brand equity : capitalizing on the value of a brand name

By Aaker, David A. New York : | Toronto : Free Press ; | Maxwell Macmillan Canada ; | Maxwell Macmillan International, 1991 . xiii, 299 p. : 24 cm.. 9780029001011

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Luxury online : styles, systems, strategies /

By Okonkwo, Uché. Basingstoke : Palgrave Macmillan, 2010 . xxiv, 360 pages : 24 cm.. 9780230555365

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Fashion branding and communication : core strategies of European luxury brands

New York, NY : Palgrave Macmillan, 2017 . xviii, 188 pages ; 22 cm.. 9781137523426

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Haute 'luxury' branding

By Mihailovich, Philippe. Librinova, 2020 . 256 pages ; , Professor's Notes 24 cm.. 9791026270461

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Luxury brand management in digital and sustainable times : a new world of privilege

By Chevalier, Michel. , Includes index. | Revised edition. 9781119706281

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