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European Union : the basics

By Warleigh-Lack, Alex. London ; | New York, NY : Routledge, 2008 . xvi, 173 pages ; 20 cm. 9780415414678

The media student's book

By Branston, Gill. London ; New York, NY : Routledge, 2010. . xxv, 457 pages : illustrations (chiefly color) ; 25 cm. 9780415558426

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Hispanic marketing : connecting with the new Latino consumer

By Korzenny, Felipe. London ; New York, NY : Routledge, 2012. . xxiv, 386 pages : illustrations (chiefly color) ; 23 cm. 9781856177948

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Making sense of change management : a complete guide to the models, tools and techniques of organizational change

By Cameron, Esther. London ; | New York, NY : Kogan Page, 2020 . xii, 532 pages : 25 cm.. 9780749496975

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Nation branding : concepts, issues, practice

By Dinnie, Keith. London ; | New York, NY : Routledge, Taylor & Francis Group, 2016 . xxx, 275 pages : , "First edition published 2008 by Butterworth-Heinemann, an imprint of Elsevier." -- title page verso. 24 cm.. 9781138775848

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Unprepared to entrepreneur : a method to the madness of starting your own business

By Barlow, Sonya. London ; New York, NY : Kogan Page, 2021. . xiii, 237 pages ; 24 cm. 9781398601468

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Luxury and visual culture

By Armitage, John. London ; New York, NY : Bloomsbury Visual Arts, 2020 . vii, 238 pages : illustrations, portraits (black and white) ; 24 cm. 9781474246033

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Business unusual : values, uncertainty and the psychology of brand resilience

By Nahai, Nathalie. London ; | New York, NY : Kogan Page, 2022 . xi, 246 pages ; 24 cm.. 9781398602212 | 1398602213

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Digital Darwinism : surviving the new age of business disruption

By Goodwin, Tom. London ; | New York, NY : Kogan Page, 2022 . xx, 224 pages ; 23 cm.. 9781398601925

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Digital transformation : build your organization's future

By Herbert, Lindsay,. 9781472940377 (pbk.)

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Data strategy : how to profit from a world of big data, analytics and artificial intelligence

By Marr, Bernard. London ; New York, NY : Kogan Page, 2022. . ix, 259 pages ; 24 cm. 9781398602588

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What philosophy can teach you about being a better leader

By Reynolds, Alison. London ; | New York, NY : Kogan Page, 2020 . xviii, 208 pages ; 24 cm.. 9781789660265

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Going dark : the secret social lives of extremists

By Ebner, Julia,. . viii, 348 pages ; 23 cm. 9781526616791

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The end of marketing : humanizing your brand in the age of social media

By Gil, Carlos,. . ix, 276 pages : 22 cm. 9781398601345 | 9781398601369

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Effective strategic sourcing : drive performance with sustainable strategies for procurement

By Barr, Patrick. London ; | New York, NY ; | New Delhi : Kogan Page Limited, 2022 . xiv, 237 pages : 25 cm.. 9781398605565 | 1398605565 | 9781398605541 | 1398605549

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International corporate governance

By Clarke, Thomas. London ; New York, NY : Routledge, Taylor & Francis Group, 2024. . xvi, 801 pages : illustrations (some color) ; 24 cm. 9781032019376

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A practitioner's guide to account-based marketing : accelerating growth in strategic accounts

By Burgess, Bev. London ; | New York, NY : Kogan Page, 2021 . xxii, 284 pages : 24 cm.. 9781398600874

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Brand management : principles and applications for effective branding

By Singh, Jaywant. London ; New York, NY : Kogan Page, 2024 . 320 pages : 24 cm.. 9781398611580

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Creative demons and how to slay them

By Holman, Richard. London ; | New York, NY : Thames and Hudson, 2022 . 168 pages : 23 cm.. 9780500024607

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Data storytelling in marketing : how to tell persuasive stories through data

By Florence, Caroline. London ; | New York, NY : Kogan Page, 2024 . xxvi, 269 pages : 23 cm.. 9781398615038

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The dynamics of influencer marketing : a multidisciplinary approach

London ; | New York, NY : Routledge, Taylor & Francis Group, 2023 . ix, 210 pages : 24 cm.. 9780367680916

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Marketing for social change : how to turn purpose into business and social impact

By Bakhtiari, Kian,. . 256 pages 24 cm. 9781398616844 | 9781398616868

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Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology

By Gabay, J. Jonathan. London ; | New York, NY : Routledge Taylor & Francis Group, 2025 . xiv, 438 pages: 24 cm. 9781032521381 | 9781032530284

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The future of luxury customer experience : how to create high-value, personalized omnichannel experiences

London ; | New York, NY : Kogan Page, 2024 . xviii, 324 pages ; 24 cm. 9781398615472

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Responsible marketing : how to create an authentic and inclusive marketing strategy

By Bakare, Lola. London, ; | New York, NY : Kogan Page, 2024 . xvi, 253 pages : illustrations (black and white) ; 24 cm. 9781398611627 | 9781398611641

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Digital branding : how to successfully build and measure a brand online

By Rowles, Daniel. London ; | New York, NY : Kogan Page, 2025 . xiv, 218 pages : illustrations ; 24 cm. 9781398618428

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Using semiotics in marketing : how to achieve consumer insight for brand growth and profits

By Lawes, Rachel,. . xx, 340 pages : 24 cm. 9781398607644

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Spectrum of success : how embracing neurodiversity can revolutionize your business

By Bell, Thomas Duncan,. . 232 pages 9781398616622

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Myths of branding : dispel the misconceptions and become a brand expert

By Bailey, Simon. London ; | New York, NY : KoganPage, 2023 . viii, 255 pages : , Previous edition: 2019. 21 cm.. 9781398608153

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Data-driven customer experience transformation : optimize your omnichannel approach

By Zaki, Mohamed. London ; | New York, NY : Kogan Page, 2025 . 321 pages : 24 cm.. 9781398617391

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Growth marketing strategy : drive profits and sustained business growth

By Jia, Rose. London ; | New York, NY : Kogan Page, 2025 . xv, 257 pages : 24 cm.. 9781398618343

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Business analytics with Python : essential skills for business students

By Chen, Bowei,. . 440 pages ; 24 cm 9781398617179

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Making your voice heard : how to own your space, access your inner power and become influential

By Locke, Connson Chou,. . xviii, 269 pages ; 24 cm. 9781913068202

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Nuclear is not the solution : the folly of atomic power in the age of climate change

By Ramana, M. V.. London ; | New York, NY : Verso, 2024 . viii, 264 pages ; 22 cm. 9781804290002

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The luxury strategy : break the rules of marketing to build luxury brands

By Kapferer, Jean-Noël. London ; | New York, NY : Kogan Page, 2025 . xx, 450 pages : 24 cm.. 9781398624269

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Brand global, adapt local : how to build brand value across cultures

By Melchior Ray, Katherine. London ; | New York, NY, Kogan Page, 2025 . 273 pages : 24 cm.. 9781398619715

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Building B2B relationships : how to identify, map and develop key relationships to win more business

By O'Sullivan, Ryan. London ; New York, NY : Kogan Page, 2025 . xxi, 227 pages ; 24 cm.. 9781398615410

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Social first brands : how modern brands create community, loyalty, and growth

By Miner, Tom. London ; New York, NY : KoganPage, 2025 . viii, 258 pages : 24 cm.. 9781398621688

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Media manifestos : on the technological transmission of cultural forms

By Debray, Régis. London ; | New York, NY : Verso, 1996 . viii, 179 pages ; , Text submitted as part of the viva, or dissertation defense, confirming the candidate's authority to direct research. Presented at the Sorbonne (Paris I) on Jan. 8, 1994. 22 cm.. 9781859840870

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Risk roulette : the surprising reasons why some businesses work and others fail

By Ruddick, Graham. London ; | New York, NY : Kogan Page Inc., 2025 . 198 pages ; 22 cm.. 9781398616059

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Get that job : CVs and resumes : how to make sure you stand out from the crowd.

London ; | New York, NY : Bloomsbury Business, 2022 . 95 pages ; , Previously published in 2004 and 2009. 18 cm.. 9781399400657

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Agile HR : deliver value in a changing world of work

By Dank, Natal. London ; | New York, NY : Kogan Page, 2021 . xx, 302 pages : 24 cm. 9781789665857

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The business plan workbook : a step-by-step guide to creating and developing a successful business

By Barrow, Colin. . xvii, 292 pages 24 cm. 9781398623675 | 9781398623682

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