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The luxury strategy : break the rules of marketing to build luxury brands

By Kapferer, Jean-Noël. London ; Philadelphia, PA ; New Delhi : Kogan Page, 2012. . xi, 395 pages : illustrations, charts, graphs (black and white) ; 24 cm. 9780749464912

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Neuromarketing in action : how to talk and sell to the brain

By Georges, Patrick M.. London ; Philadelphia, PA : Kogan Page, 2014. . ix, 270 pages : illustrations (black and white) ; 23 cm. 9780749476144

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Paid attention : innovative advertising for a digital world

By Yakob, Faris.. . xv, 200 pages ; 24 cm. 9780749473600 (paperback)

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Key account management : tools and techniques for achieving profitable key supplier status

By Cheverton, Peter. London ; | Philadelphia, PA : Kogan Page, 2015 . vii, 397 pages : , Includes index. 24 cm. 9780749469405

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Branded beauty : how marketing changed the way we look

By Tungate, Mark. Philadelphia, PA : Kogan Page, 2011 . viii, 277 p. ; 24 cm.. 9780749461812

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Preventing and responding to student suicide

London ; | Philadelphia, PA : Jessica Kingsley Publishers, 2022 . 400 pages : 23 cm. 9781787754188

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