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Creative advertising concept and copy : a practical, multidisciplinary approach

By Miliopoulou, Georgia-Zozeta. Abingdon, England ; | New York NY : Routledge, 2024 . xi, 205 pages ; 24 cm. 9781032362045

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The copy book : how some of the best advertising writers in the world write their advertising

Cologne : Taschen, 2018 . 537 pages : 21 cm.. 9783836568524

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Content and copywriting : the complete toolkit for strategic marketing

By Berman, Margo,. . xxxiv, 506 pages : illustrations (chiefly color) ; 25 cm , Includes index. | First edition published in 2012 as "The copywriter's toolkit : the complete guide to strategic advertising copy." 9781119866503

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