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       <title>
    How brands become icons 


    : the principles of cultural branding 





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       <dc:identifier>ISBN:9781578517749 (hbk.)</dc:identifier>
        <link>https://biblioteca.tbs-education.es/cgi-bin/koha/opac-detail.pl?biblionumber=1435</link>
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	   <p>By Holt, Douglas B. 
	   Boston, Mass. : Harvard Business School Press, 2004
                        . xiii, 265 p. ;
                        
                         24 cm.. 
                         9781578517749 (hbk.)
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       <title>
    A history of brands 


    : origins of consumer markets 





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       <dc:identifier>ISBN:9780760395189</dc:identifier>
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	   <p>By Shear, Richard,. 
	   
                        
                        , Includes index.
                        
                         9780760395189
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