Search for 'su:"Consumer Behavior"'

Euromarketing

FundEmi, 1989 . 230 p. ; 21 cm 9788486703370

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Vender en China

Viena Ediciones, 2009 . 156 p. ; 21 cm 9788483305294

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Marketing calculator

Wiley, 2008 . xiv + 288 p. ; 23 cm , measuring and managing return on marketing investment 9780470823958

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Le low cost

La Découverte, 2011 . 124 p. ; 19 cm 9782707158642

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Marketing des services

Dunod, 2009 . 122 p. ; 18 cm 9782100533190

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The Globalization of Nothing 2

Pine Forge Press, 2007 . xi + 249 p. ; 24 cm 9781412940214

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Consumer behavior

Pearson Education, 2015 . 492 p. ; 28 cm 9780273787136

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Neuromarketing in action : how to talk and sell to the brain

By Georges, Patrick M.. London ; Philadelphia, PA : Kogan Page, 2014. . ix, 270 pages : illustrations (black and white) ; 23 cm. 9780749476144

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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

By Lindstrom, Martin. New York, NY : Crown Business, 2011. . xi, 291 pages ; 24 cm. 9780307956323

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Buy.ology

Crown Business, 2010 . xi + 254 p. ; 20 cm , truth and lies about why we buy 9780385523899

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Luxury marketing

Springer, 2013 . xiv + 416 p. ; 24 cm , a challenge for theory and practice 9783663205173

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Market research in practice : an introduction to gaining greater market insight

By Hague, Paul N.. London : Kogan Page, 2016 . xviii, 382 pages : 23 cm.. 9780749475857

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Hooked : how to build habit-forming products

By Eyal, Nir. New York, NY : Portfolio Penguin, 2014 . 242 pages : illustrations (black and white) ; 21 cm. 9780241184837 | 9781494277536

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Decoded

Wiley, 2013 . xviii, 270 pages : illustrations (some colored) ; 24 cm , the science behind why we buy 9781118345603

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The big data-driven business : how to use big data to win customers, beat competitors, and boost profits

By Glass, Russell. Hoboken, New Jersey : Wiley, 2015 . x, 214 pages : , Includes index. 24 cm. 9781118889800

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Marketing 4.0 : moving from traditional to digital

By Kotler, Philip,. . xix, 184 pages ; , Includes index. 24 cm. 9781119341208

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The art of digital marketing

Wiley, 2016 . 385 p. ; 26 cm , the definitive guide to creating strategic, targeted and measurable online campaigns 9781119265702

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Unconscious branding : how neuroscience can empower (and inspire) marketing

By Van Praet, Douglas. New York, NY : St. Martin's Press, 2014 . xiv, 274 pages ; 23 cm. 9781137278920

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Personal branding for dummies

Wiley, 2014 . 338 p. ; 23 cm 9781118915554

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Consumer behaviour

Oxford University Press, 2015 . xxv, 444 pages ; 25 cm 9780199646449

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Reengineering retail

Figure 1 publishing, 2017 . 276 p. ; 24 cm , the future of selling in a post-digital world 9781927958810

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Buy.ology

Random House Business Books, 2008 . 1 vol. (xi-240 p.) ; 22 cm , how everything we believe about why we buy is wrong 9781847940131

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Contagious

Simon & Schuster, 2013 . 244 p. ; 22 cm , why things catch on 9781451686579

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Consumer neuroscience

. xii, 348 pages ; illustrations (chiefly color) ; 24 cm. 9780262036597

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Why we buy : the science of shopping

By Underhill, Paco.. New York : Simon & Schuster, 2009 . xii, 306 p. ; , Includes index. | "Updated and revised for the Internet, the global consumer and beyond"--Cover. 22 cm.. 9781416595243

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Anatomy of a trend

By Vejlgaard, Henrik. [place of publication not identified] Confetti Publishing, 2008 . 249 pages : illustrations, charts (black and white) ; 23 cm. 9781939235046

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Toulouse métropole des réussites

Privat, 2017 . 210 p. ; 25 cm 9782708917927

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Hispanic marketing : connecting with the new Latino consumer

By Korzenny, Felipe. London ; New York, NY : Routledge, 2012. . xxiv, 386 pages : illustrations (chiefly color) ; 23 cm. 9781856177948

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Advertising concept and copy

Norton, 2013 . 320 p. ; 28 cm 9780393733860

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Braininfluence

Wiley, 2012 . 286 p. ; 24 cm , 100 ways to persuade and convince consumers with neuromarketing 9781118113363

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Consumer behaviour

Prentice Hall, 2012 . xix, 460 p. : ill. (chiefly col.) ; 27 cm. , a European outlook 9780273736950

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The choice factory : how 25 behavioural biases influence the products we decide to buy

By Shotton, Richard. Hampshire, Great Britain : Harriman House Ltd, 2018 . xiii, 202 pages ; 22 cm. 9780857196095

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Living brands

LID Publishing, 2018 . 453 pages : illustrations ; 24 cm , how biology & neuroscience shape consumer behaviour & brand desirability 9781911498797

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Contagious

Simon & Schuster, 2014 . vii, 244 pages ; 20 cm , how to build word of mouth in the digital age 9781471111709

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Engaging customers using big data

Palgrave Macmillan, 2014 . xiv, 215 pages : illustrations ; 25 cm , how marketing analytics are transforming business 9781137386182

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Neuromarketing

Springer, 2010 . xx, 273 p. : ill. ; 24 cm , exploring the brain of the consumer 9783540778288

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Trend Forecaster's Handbook

By Raymond, Martin. London : Laurence King Publishing, 2010. . 216 pages : illustrations, pictures (chiefly color) ; 29 cm. 9781856697026

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Global marketing strategies for the promotion of luxury goods

Hershey, PA : Business Science Reference, 2016. . xxiii, 329 pages ; illustration, charts, graphs : 29 cm. 9781466699588

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The age of surveillance capitalism

PublicAffairs, 2018 , the fight for a human future at the new frontier of power 9781610395694

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Nudge

Penguin Books, 2009 . viii, 312 p. : ill. ; 22 cm. , improving decisions about health, wealth, and happiness 9780143115267

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The Journey to Wow

Kooehlerbooks, 2018 . 201 pages ; 23 cm , The Path to Outstanding Customer Experience and Loyalty 9781633936935

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Consumer behavior

Prentice Hall, 2004 . xiv, 542 p. : ill. ; 26 cm. , in fashion 9780130811226

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The right sensory mix

Springer, 2010 . xiv, 146 p. : ill. (some col.) ; 24 cm. , targeting consumer product development scientifically 9783642120923

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Keeping strategy on track

Harvard Business Review Press, 2008 . viii, 187 pages ; 21 cm. 9781422114698

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Fashion branding and consumer behaviors

Springer, 2014 . ix, 151 pages : illustrations (some color) , scientific models 9781493946051

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Experiential marketing

Routledge, 2019 . xxiv, 277 p. : ill. ; 24 cm , consumer behaviour, customer experience and the 7Es 9781138293168

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The end of online shopping

, 2017 . 303 p. ; 23 cm , the future of retail in an always connected world 9789492790002

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Maid

NULL NULL, , hard work, low pay, and a mother's will to survive 9781409187370

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The Evolution of Luxury

Routledge, 2020 . x, 171 pages ; 23 cm 9780367351229

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