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The (honest) truth about dishonesty : how we lie to everyone - especially ourselves

By Ariely, Dan. London : HarperCollins Publishers, 2013 . xiii, 314 pages : , Originally published: London: HarperCollins, 2012. 18 cm.. 9780007506729

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All about love : new visions

By Hooks, Bell. New York, NY : William Morrow, an imprint of HarperCollins Publishers, 2018 . xxix, 238 pages ; 21 cm. 9780060959470

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Dimensions of Brand Personality

By Aaker, Jennifer L.. Journal of Marketing Research 1997 0022-2437

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