Search for 'su:"Public relations"'

Gestión comercial

Confederación Española de Organizaciones Empresariales (CEOE) | Mundi-Prensa 1991 . vii + 338 p. ; 27 cm 9788471143501

La publicité

Presses Universitaires de France (PUF), 2007 . 121 p. ; 18 cm 9782130539100

New strategies for reputation management

Kogan Page, 2008 . vii + 176 p. ; 23 cm , gaining control of issues, crises and corporate social responsibility 9780749456337

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Personal branding secrets for beginners

Blue Ink Publishing, 2017 . 67 pages : illustrations ; 23 cm. 9780692222645

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Trust us, we're experts! : how industry manipulates science and gambles with your future

By Rampton, Sheldon. New York : Jeremy P. Tarcher/Putnam, 2002. . 360 pages ; 21 cm. 9781585421398

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Zero to 100,000

Pearson Education, 2012 . 204 p. ; 22 cm , social media tips and tricks for small business 9780789748003

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Social media marketing for the future

[Publisher not identified], . 109 pages : illustratons ; 23 cm , strategies for 2020 & beyond 9781729136515

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Winning minds

NULL NULL, , secrets from the language of leadership 9781137465924

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Cases in public relations

Oxford University Press, 2019 . vii, 359 pages : illustrations ; 24 cm , translating ethics into action 9780190631383

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Digital transformation : build your organization's future

By Herbert, Lindsay,. 9781472940377 (pbk.)

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Trust me, I'm lying : confessions of a media manipulator

By Holiday, Ryan. London : Portfolio/Penguin, 2013 . xvii, 301 pages : 22 cm.. 9781591846284

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All the president's spin : George W. Bush, the media, and the truth

By Fritz, Ben. New York : Simon & Schuster, 2004 . xi, 336 pages ; 22 cm.. 9780743262514

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Creative review.

[London] : Marketing Week, | Centaur Communications, 1980 . volumes : , Publisher varies. | The magazine was originally launched as a supplement to Marketing Week. It celebrates creativity by tracking "developments in media, technology, and the merging of different creative practices and influences." Founding editor: Torin Douglas; subsequent editors: Jeremy Myerson, Lewis Blackwell, and Patrick Burgoyne; current editor: Eliza Williams. 28 cm.

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Fashion beyond borders : exploring the global fashion industry

By Grant, Shawnie. [Place of publication not identified] : [publisher not identified], 2018 . xii, 130 pages : 24 cm.. 9798218030957

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Museum branding : how to create and maintain image, loyalty, and support

By Wallace, Margot A.. Lanham MD : Rowman & Littlefield, 2024 . vii, 271 pages : 23 cm.. 9781538185513

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Brand authenticity : an integrative framework and measurement scale

By Morhart, Felicitas. Journal of Consumer Psychology, 2015

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Playing on Two Chessboards : Reputation Effects between Corporate Social Responsibility ( CSR) and Corporate Political Activity ( CPA)

By Hond, Frank. Journal of Management Studies (John Wiley & Sons, Inc.) 2014

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How multinational civil society organisations and non‐governmental organisations lobby policy for human rights in Africa

By Bionyi Nyoh, Israel. Journal of Public Affairs 2011 , In recent years, the number of international non‐governmental organisations (INGOs) and international civil society organisations (ICSOs) trying to influence policy processes in Africa has increased considerably. These players increasingly play an important role in socio‐political and life of many African countries. To achieve certain political results, INGOs and ICSOs often lobby governments, using a variety of techniques. Though lobbying as a public relations (PR) technique is widely discussed in academic spheres, the debate on the relationship between transnational advocacy and lobbying as a PR practice is still marginal. This paper explores how INGOs and ICSOs lobby governments in Africa and examines via a case the effectiveness of activist lobbying in the continent.

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