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    How brands become icons 


    : the principles of cultural branding 





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       <dc:identifier>ISBN:9781578517749 (hbk.)</dc:identifier>
        <link>https://biblioteca.tbs-education.es/cgi-bin/koha/opac-detail.pl?biblionumber=1435</link>
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	   <p>By Holt, Douglas B. 
	   Boston, Mass. : Harvard Business School Press, 2004
                        . xiii, 265 p. ;
                        
                         24 cm.. 
                         9781578517749 (hbk.)
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<p><a href="https://biblioteca.tbs-education.es/cgi-bin/koha/opac-reserve.pl?biblionumber=1435">Place hold on <em>How brands become icons </em></a></p>

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    How brands become icons 


    : the principles of cultural branding 





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       <dc:identifier>ISBN:9781422163320</dc:identifier>
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	   <p>By Holt, Douglas B. 
	   
                        . 1 online resource (xiii, 265 pages) :
                        
                        
                         9781422163320
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       <title>
    What becomes an icon most






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       <dc:identifier>ISBN:0017-8012</dc:identifier>
        <link>https://biblioteca.tbs-education.es/cgi-bin/koha/opac-detail.pl?biblionumber=5135</link>
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	   <p>By Holt, Douglas B. 
	   Harvard Business Review 2003
                        
                        
                        
                         0017-8012
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