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    The Burberry business model: creating an international luxury fashion brand






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        <link>https://biblioteca.tbs-education.es/cgi-bin/koha/opac-detail.pl?biblionumber=4931</link>
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	   <p>
	   International Journal of Retail &amp; Distribution Management 2004
                        
                        
                        
                        
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       <title>
    Dimensions of Brand Personality






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       <dc:identifier>ISBN:0022-2437</dc:identifier>
        <link>https://biblioteca.tbs-education.es/cgi-bin/koha/opac-detail.pl?biblionumber=5131</link>
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	   <p>By Aaker, Jennifer L.. 
	   Journal of Marketing Research 1997
                        
                        
                        
                         0022-2437
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       <title>
    Luxury brand desirability and fashion equity


    : The joint moderating effect on consumers' commitment toward luxury brands





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       <dc:identifier>ISBN:0742-6046</dc:identifier>
        <link>https://biblioteca.tbs-education.es/cgi-bin/koha/opac-detail.pl?biblionumber=5142</link>
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	   <p>By Pham, Mélanie. 
	   Psychology &amp; Marketing 2018
                        
                        
                        
                         0742-6046
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