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Hot text : web writing that works / Jonathan Price and Lisa Price.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indianapolis, IN : New Riders, 2002.Description: xv, 507 pages : illustrations ; 24 cm.ISBN:
  • 9780735711518
Subject(s): LOC classification:
  • TK5105.888  .P653 2002
Contents:
Pt. 1. Catch the net spirit ― 1. Who am I writing for, and incidentally, who am I? ― 2. What kind of thing am I creating? ― 3. What will the web do to my text? ― 4. Attention! ― pt. 2. Write like a human being ― 5. Idea #1 : shorten that text― 6. Idea #2 : make text scannable ― 7. Idea #3 : cook up hot links ― 8. Idea #4 : build chunky paragraphs ― 9. Idea #5 : reduce cognitive burdens ― 10. Idea #6 : write menus that mean something ― pt. 3. Fine tune your style for the genres ― 11. Writing in a genre ― 12. Creating customer assistance that actually helps ― 13. Persuading niche markets, individuals, and the press ― 14. Making news that fits ― 15. Entertaining people who like to read ― 16. Getting a job ― pt. 4. Become a pro ― 17. So you wannabe a web writer or editor ― pt. 5. Backup ― 18. Writerly sites ― 19. If you like to read.
Courses that have reserved this title:
  • B3ASP Digital Marketing: Content Marketing and Storytelling
Summary: Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Book TBS Barcelona Core Textbooks HF6146.I58 PRI (Browse shelf(Opens below)) Available B01817

Pt. 1. Catch the net spirit ― 1. Who am I writing for, and incidentally, who am I? ― 2. What kind of thing am I creating? ― 3. What will the web do to my text? ― 4. Attention! ― pt. 2. Write like a human being ― 5. Idea #1 : shorten that text― 6. Idea #2 : make text scannable ― 7. Idea #3 : cook up hot links ― 8. Idea #4 : build chunky paragraphs ― 9. Idea #5 : reduce cognitive burdens ― 10. Idea #6 : write menus that mean something ― pt. 3. Fine tune your style for the genres ― 11. Writing in a genre ― 12. Creating customer assistance that actually helps ― 13. Persuading niche markets, individuals, and the press ― 14. Making news that fits ― 15. Entertaining people who like to read ― 16. Getting a job ― pt. 4. Become a pro ― 17. So you wannabe a web writer or editor ― pt. 5. Backup ― 18. Writerly sites ― 19. If you like to read.

Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.

B3ASP Digital Marketing: Content Marketing and Storytelling

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