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Marketing luxury services : concepts, strategy, and practice / Miguel Angelo Hemzo. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English
Publication details: Cham, Switzerland : Springer International Publishing ; Imprint: Palgrave Macmillan, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5410 HEM.
From art to marketing : the relevance of authenticity to contemporary consumer culture / Marta Massi. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Basingstoke : Palgrave Macmillan, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: N8600 MAS .
Universal principles of branding : 100 key concepts for defining, building, and delivering brands / Mark Kingsley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Beverly, MA : Quarto Publishing Group, 2023
Other title:
  • One hundred key concepts for defining, building, and delivering brands
  • A hundred key concepts for defining, building, and delivering brands
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KIN.
The dynamics of influencer marketing : a multidisciplinary approach / edited by José M. Álvarez-Monzoncillo. by Series: Routledge studies in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Routledge, Taylor & Francis Group, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 ALV.
Fashion brand management : plan, scale and market a successful fashion business / Alison Lowe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Kogan Page, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9940.A2 LOW.
Digital marketing outreach : the future of marketing practices / edited by Kavita Sharma and Swati Aggarwal. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English
Publication details: Lodon : Routledge, Taylor & Francis Group, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 SHA.
Principles of marketing / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian. by
Edition: Nineteenth edition Global edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Upper Saddle River : Pearson, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 KOT.
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