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Getting to yes : negotiating an agreement without giving in / Roger Fisher and William Ury ; with Bruce Patton, editor. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Random House Business, 1999
Availability: Items available for loan: TBS Barcelona (2)Call number: BF637.N4 FIS, BF637.N4 FIS. Not available: TBS Barcelona: Checked out (1). TBS Barcelona: Reference Only (1).
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The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Portfolio Penguin, London : 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HD62.5 RIE.
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Corporate social responsibility : readings and cases in a global context / edited by Andrew Crane, Dirk Matten and Laura J. Spence. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Routledge, 2008
Availability: Items available for loan: TBS Barcelona (3)Call number: HD60 CRA, HD60 CRA, HD60 CRA. Not available: TBS Barcelona: Reference Only (1).
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Doing business in emerging markets / S. Tamer Cavusgil, Pervez N. Ghauri & Ayse A. Akcal. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA : Sage Publications, 2013
Availability: Items available for loan: TBS Barcelona (1)Call number: HD62.4 CAV.
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The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer, Vincent Bastien by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia, PA ; New Delhi : Kogan Page, 2012.
Availability: Items available for loan: TBS Barcelona (5)Call number: HD9999 KAP, HD9999 KAP, HD9999 KAP, HD9999 KAP, HD9999 KAP. Not available: TBS Barcelona: Checked out (3).
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When cultures collide : leading across cultures / Richard D. Lewis by
Edition: Third revised edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston ; London : Nicholas Brealey International, 2005.
Availability: Items available for loan: TBS Barcelona (3)Call number: HD62.4 LEW, HD62.4 LEW, HD62.4 LEW. Not available: TBS Barcelona: Reference Only (1).
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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia ; New Delhi : Kogan Page, 2012
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KAP. Not available: TBS Barcelona: Checked out (1). TBS Barcelona: Reference Only (1).
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Strategy and structure of Japanese enterprises / Toyohiro Kono ; foreword by Malcolm Falkus. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : MacMillan Press, 1984
Availability: Items available for loan: TBS Barcelona (1)Call number: HD70.J3 KON.
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Lean in : women, work, and the will to lead / Sheryl Sandberg ; with Nell Scovell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : WH Allen, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HD6054.3 SAN.
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Storytelling : branding in practice / Klaus Fog [and three others]. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: Danish
Publication details: London ; New York : Springer Heidelberg, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 FOG.
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Digital advertising / Andrew Mcstay. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY ; London : Palgrave Macmillan, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5826.5 MCS.
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The longer long tail : how endless choice is creating unlimited demand / Chris Anderson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Random House Business, 2009
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 AND.
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New rules for the new economy : 10 radical strategies for a connected world / Kevin Kelly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY ; London : Penguin Books, 1999
Availability: Items available for loan: TBS Barcelona (1)Call number: HC59.15 KEL.
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Trend Forecaster's Handbook / Martin Raymond. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Laurence King Publishing, 2010.
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 RAY.
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Fashion trend forecasting / Gwyneth Holland, Rae Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Laurence King Publishing Ltd., 2017.
Availability: Items available for loan: TBS Barcelona (1)Call number: TT515 HOL.
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The fashion forecasters : a hidden history of color and trend prediction / edited by Regina Lee Blaszczyk and Ben Wubs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Bloomsbury Academic, 2018.
Availability: Items available for loan: TBS Barcelona (1)Call number: TT497 BLA.
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Nation branding : concepts, issues, practice / Keith Dinnie. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Routledge, Taylor & Francis Group, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 DIN.
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Doing business in the Middle East : a how to book / Donna Marsh. by
Edition: Revised and updated paperback edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Robinson, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5389.3.N42 MAR.
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Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Thousand Oaks, CA ; London ; New Delhi : Sage Publications, 2002
Availability: Items available for loan: TBS Barcelona (1)Call number: HD62.4 CAV.
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Key account management : tools and techniques for achieving profitable key supplier status / Peter Cheverton. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia, PA : Kogan Page, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5438.8.K48 CHE.
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