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Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia, PA : Kogan Page, 2014.
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.12615 GEO.
Lists:
Hispanic marketing : connecting with the new Latino consumer / Felipe Korzenny, Betty Ann Korzenny. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Routledge, 2012.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.33.U6 KOR.
Trend Forecaster's Handbook / Martin Raymond. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Laurence King Publishing, 2010.
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 RAY.
Business unusual : values, uncertainty and the psychology of brand resilience / Nathalie Nahai. by Series: Kogan Page inspire
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Kogan Page, 2022
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5548.32 NAH.
Consumer behaviour : applications in marketing / Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: London ; Thousand Oaks, California : SAGE Publications Ltd, 2022Copyright date: ©2022
Other title:
  • Consumer behavior
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 EAS.
Sensory marketing : an introduction / Bertil Hultén. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA: Sage Publications, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 HUL.
Lists:
Consumer psychology : theories & applications / Hazel Huang. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA : Sage Publications, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 HUA.
Lists:
Consumer behaviour / Zubin Sethna. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA : Sage Publications, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 SET.
Consumer culture theory / edited by Eric Arnould, Craig J. Thompson, David Crockett and Michelle F. Weinberger. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA : SAGE, 2023
Availability: Items available for loan: TBS Barcelona (3)Call number: HF5415.32 ARN, HF5415.32 ARN, HF5415.32 ARN.
Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology / J. Jonathan Gabay. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Routledge Taylor & Francis Group, 2025
Availability: Not available: TBS Barcelona: Checked out (1).
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