000			01687nam a2200373Ia 4500
001			1640
008			230305s2014 xx 000 0 und d
020			_a9781781254363
043			_aen_UK
041			_aeng
245		0	_aGrowth hacker marketing
260			_a _bProfile books, _c2014
300			_axxix + 111 p. ; 20 cm
500			_aa primer on the future of PR, marketing and advertising
505			_aIncludes a collection of resources and notes to the text. _r
520			_aMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions-with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. ; Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
590			_bPreview available on Google Books
650			_a Internet _91225
650			_a Estrategia _920505
650			_a Ecommerce _92552
650		0	_aElectronic commerce _91263
650			_a Comercio electrónico _920426
650			_a Cliente _93939
650			_a Crecimiento _95867
650		0	_aMarketing _91020
700			_aHoliday, Ryan _eAuthor _95868
856			_uhttps://books.google.es/books?id=6R2aAAAAQBAJ&lpg=PA1&dq=editions%3ADyKn1_CFZ5gC&hl=es&pg=PT8#v=onepage&q&f=false
902			_a101
905			_am
912			_a2014-01-01
942			_a1
953			_d2016-11-03 17:39:20
999			_c1009 _d1009