000			03403nam a2200325Ia 4500
001			1644
008			230305s2012 xx 000 0 und d
020			_a9781444336450
041			_aeng
245		0	_aManaging corporate social responsibility
260			_a _bWiley-Blackwell, _c2012
300			_axii, 180 p. : ill. ; 25 cm.
500			_aa communication approach
520			_a'Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business '-- Provided by publisher. ; 'Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices'-- Provided by publisher.
590			_bIncludes bibliographical references and index.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aSocial responsibility of business _92683
650		0	_aBusiness communication _94067
650		0	_aAdvertising _92839
650			_a _912
700			_aHolladay, Sherry J. _eAuthor
700			_aCoombs, W. Timothy _eAuthor _95987
856			_uhttps://books.google.es/books?id=e-tCuokvoAoC&lpg=PA1&dq=editions%3ANNEwcU13xUIC&hl=es&pg=PT9#v=onepage&q&f=false
902			_a540
905			_am
912			_a2012-01-01
942			_a1
953			_d2016-11-03 18:38:36
999			_c1036 _d1036