| 000 | 01036nam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 1089 | ||
| 008 | 230305s2009 xx 000 0 und d | ||
| 020 | _a9781422140277 | ||
| 041 | _aeng | ||
| 245 | 0 | _aDo you want to keep your customers forever? | |
| 260 |
_a _bHarvard Business School Press, _c2009 |
||
| 300 | _a85 p. ; 17 cm | ||
| 490 | _aClassics | ||
| 590 | _bVista previa del primer capítulo en Google Books (enlace) | ||
| 630 | 0 |
_aMarketing _xAdvertising _91084 |
|
| 650 |
_aRelación con el cliente _94611 |
||
| 650 |
_a Fidelización _920779 |
||
| 650 | _a Consumo de masas. | ||
| 700 |
_aRogers, Martha _eAuthor _96237 |
||
| 700 |
_aPine II, B. Joseph _eAuthor _96238 |
||
| 700 |
_aPeppers, Don _eAuthor _96239 |
||
| 856 | _uhttp://books.google.es/books?id=iiO-b1KbtbAC&printsec=frontcover&dq=do+you+want+to+keep+your+customers+forever?&hl=ca&sa=X&ei=IOq0UPKdENLT4QTzxIAw&ved=0CDIQ6AEwAA | ||
| 902 | _a348 | ||
| 905 | _am | ||
| 912 | _a2009-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2012-11-27 17:40:13 | ||
| 999 |
_c1094 _d1094 |
||