| 000 | 02850nam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 1106 | ||
| 008 | 230305s2006 xx 000 0 und d | ||
| 020 | _a9781419526930 | ||
| 041 | _aspa | ||
| 245 | 4 | _aThe complete guide to direct marketing | |
| 260 |
_a _bKaplan, _c2006 |
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| 300 | _a266 p. ; 23 cm | ||
| 490 | _aMarketing | ||
| 500 | _acreating breakthrough programs that really work | ||
| 505 |
_aDirect marketing as business strategy _rDirect marketing as sales-- _rThinking like a direct marketer-- _rBreakthrough strategies that have worked-- _rBarriers to success-- _rFinding your audience-- _rData, data processing, and database marketing-- _rCreative-- _rProduction and fulfillment-- _rTesting and tracking.-- |
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| 520 | _aDirect marketing is a trillion-dollar industry and a marketing discipline that produces the bottom-line results most companies want to achieve. Many businesses are becoming more aware of the potential direct marketing offers, and as new technologies and opportunities emerge, more marketers are including this discipline in their marketing mix. ; ; In The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work master marketer Chet Meisner provides a step-by-step overview of direct marketing from strategic approach to execution. You will learn important insights and essential tricks of the trade, including: ; ; · The strategic role direct marketing can play in your overall marketing programHow to buy lists and manage your data effectively ; · The time-tested ways to create powerful direct marketing creative ; · The most common rules for direct marketing that work in all the media including email, web sites, mail, print, and broadcast ; · How the discipline of direct marketing can have a direct impact on a company's sales and profitability ; ; The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work is the complete primer for any marketing professional engaging in direct marketing, including veterans and those new to the discipline. Cover-to-cover this valuable guide includes the essential information you need to be a successful direct marketer and brings it to life with actual case studies from well-known companies and more than 50 charts, illustrations, tables and other graphics. | ||
| 590 | _bIncludes bibliographical references (p. 247-248) and index. ; | ||
| 630 |
_aHF COMMERCE _914 |
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| 650 | 0 |
_aDirect marketing _95026 |
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| 650 |
_a _912 |
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| 700 |
_aMeisner, Chet _eAuthor _96288 |
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| 856 | _uhttp://books.google.es/books?id=d_0ZoV587HEC&printsec=frontcover&dq=the+complete+guide+to+direct+marketing&hl=ca&sa=X&ei=-v7JUJXgCImAhQfkkIG4Dg&ved=0CDIQ6AEwAA | ||
| 902 | _a479 | ||
| 905 | _am | ||
| 912 | _a2006-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2012-12-13 17:18:35 | ||
| 999 |
_c1111 _d1111 |
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