000 02381nam a2200301Ia 4500
001 1111
008 230305s2012 xx 000 0 und d
020 _a9780133066128
041 _aeng
245 0 _aSmart retail
260 _a
_bFinancial Times Press,
_c2012
300 _axvi + 224 p. ; 23 cm
500 _awinning ideas and strategies from the most successful retailers in the world
505 _aYou : starting at the beginning
_rWhat do you want for yourself?--
_rRising above the crowd--
_rKeeping it simple--
_rRolling those snowballs--
_rTeam : make us happy and we will make you money--
_rWhat's the big idea?--
_rHow to build great teams--
_rHow to get people out of bed--
_rAll we need is a little better every time--
_rCustomer : make me happy and i will give you my money--
_rWe love shopping here!--
_rPrice and value--
_rPromote or die--
_rMarketing for real people.--
520 _aThe world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative 'Remote Teams.' Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
590 _b'Practical winning ideas and strategies from the most successful retailers in the world'--cover. ; Includes bibliographical references and index.
630 _aHF COMMERCE
_914
650 0 _aRetail trade
_xManagement
_96295
650 _a
_912
700 _aHammond, Richard
_eAuthor
_96296
856 _uhttp://books.google.es/books?id=1xljxbrTBpkC&printsec=frontcover&dq=smart+retail&hl=ca&sa=X&ei=0wvsULrcOcvD0AXp54DICA&redir_esc=y
902 _a408
905 _am
912 _a2012-01-01
942 _a1
953 _d2013-01-08 13:14:33
999 _c1116
_d1116