000 03554nam a2200289Ia 4500
001 1137
008 230305s2009 xx 000 0 und d
020 _a9781401322908
041 _aeng
245 0 _aFree
260 _a
_bHyperion,
_c2009
300 _a274 p. ; 24 cm
500 _athe future of a radical price
505 _aWhat's free?
_rFree 101 : a short course on a most misunderstood word--
_rThe history of 'free' : zero, lunch and the enemies of capitalism--
_rThe psychology of free : it feels good. Too good?--
_rToo cheap to matter : when something halves in price each year, zero is inevitable--
_r'Information wants to be free' : the history of a phrase that defined the digital age--
_rCompeting with free : Microsoft learned how to do it over decades, but Yahoo had just months--
_rDe-monitization : Google and the birth of a 21st century economic model--
_rThe new media models : free media is nothing new. What is new is the expansion of that model to everything else--
_rHow big is the free economy? : There's more to it than just dollars and cents--
_rWaste is (sometimes) good : the best way to exploit abundance is to relinquish control--
_rEcon 000 : how a century-old joke became the law of digital economics--
_r'You get what you pay for' : and other doubts about free--
_rNon-monetary economies : where money doesn't rule, what does?--
_rFree world : China and Brazil are the frontiers of free. What can we learn from them?--
_rImagining abundance : science fiction as a thought experiment in 'post-scarcity' societies--
_rCoda--
_rFree rules--
_rThe 10 principles of abundance thinking.--
520 _aThe New York Times bestselling author heralds the future of business in Free. ; In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. ; ; The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost
_10; now Intel's latest chip has two billion transistors and sells for
_300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. ; ; Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell. ; ; In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
630 _aHF COMMERCE
_914
650 0 _aSuccess in business
_91506
650 _a
_912
650 0 _a Marketing
700 _aAnderson, Chris
_d1961-
_eAuthor
_9953
902 _a397
905 _am
912 _a2009-01-01
942 _a1
953 _d2013-02-05 19:02:01
999 _c1142
_d1142