000			02224nam a2200301Ia 4500
001			1142
008			230305s2011 xx 000 0 und d
020			_a9780132479066
041			_aeng
245		0	_aGaining and sustaining competitive advantage
250			_a4ª ed
260			_a _bPearson Education, _c2011
300			_axv + 495 p. ; 23 cm
505			_aPART I: The Logic of Strategic Analysis _rChapter 1. Introduction: What Is Strategy?-- _rChapter 2. Firm Performance and Competitive Advantage-- _rChapter 3. Evaluating Environmental Threats-- _rChapter 4. Evaluating Environmental Opportunities-- _rChapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View-- _r-- _rPART II: Business Strategies-- _rChapter 6. Cost Leadership-- _rChapter 7. Product Differentiation-- _rChapter 8. Flexibility: Real Options Analysis Under Risk and Uncertainty-- _rChapter 9. Tacit Collusion: Cooperation to Reduce Competition-- _r-- _rPART III: Corporate Strategies-- _rChapter 10. Vertical Integration Strategies-- _rChapter 11. Diversification Strategies-- _rChapter 12. Implementing Corporate Diversification-- _rChapter 13. Strategic Alliances-- _rChapter 14. Merger and Acquisition Strategies-- _rChapter 15. International Strategies--
520			_aFor courses in Graduate Strategic Management. ; ; Explore the most up-to-date research in the field of strategic management. ; ; Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. ; ; The fourth edition has been thoroughly updated to include the latest research in the field.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aIndustrial management _920469
650		0	_aStrategic planning _93573
650		0	_aCompetition _91642
650			_a _912
700			_aBarney, Jay B. _eAuthor
902			_a415
905			_am
912			_a2011-01-01
942			_a1
953			_d2013-02-06 18:06:36
999			_c1148 _d1148