000			03250nam a2200325Ia 4500
001			1149
008			230305s2007 xx 000 0 und d
020			_a9780814408971
041			_aeng
245		0	_aFuture Inc
260			_a _bAmerican Management Association (AMACOM), _c2007
300			_a264 p. ; 24 cm
500			_ahow business can anticipate and profit from what's next
505			_aIntroduction: Today's chaos, tomorrow's opportunity _rpt. 1. Tools and techniques. Futurism: the antidote to chaos-- _rSystems thinking: a superhighway to change-- _rAnalyzing trends: real change vs. media hype-- _rInto the future: making judgments, evaluating forecasts-- _rStrategic implications: what the future means to you-- _rScenario generation: drawing a picture of the future-- _rCommunicating the future--even to the skeptical-- _rpt. 2. Drivers of the future. Aging: preparing for a new grey world-- _rInformation technology: falling in price, increasing in power-- _rHealth care: new gadgets vs. following doctors' orders-- _rBiotechnoogy: scratching the surface of the secrets of life-- _rEnergy: getting more out of less-- _rNanotechnologies: smaller is better-- _rMedia and communications: six billion channels for six billion people-- _rEcology and sustainability: growth can be good-- _rEpilogue: Where do we go from here?--
520			_aIn the next 50 years, new technologies, shifting global economics, and many other factors will present innumerable changes for business and society to navigate. Starting now, leaders need to be more flexible, responsive, and decisive than ever before. Unfortunately, most people are not trained in the type of critical thinking required to anticipate what lies ahead. This groundbreaking book will change that. ; ; Futuring is not a matter of tea leaves and crystal balls -- it is a rigorous science based on time-tested analytical methods. Future, Inc. translates the proven techniques of professional futurists into accessible language and shows how to: ; ; * identify what is and what isn't changing at a given time, and how even small changes will affect whole businesses ; ; * use forecasting -- not ''predictions'' -- to pinpoint tomorrow's realities by looking at today's trends ; ; * employ scenarios to test the validity of potential strategies ; ; The author illustrates his advice with examples of companies whose foresight has given them an unparalleled advantage and identifies significant trends that will impact businesses in the future. Companies can't afford to be caught unaware. In order to survive and succeed, they need to look ahead. <i>Future, Inc. </i> provides the tools to bring the future into focus.
590			_bIncludes bibliographical references and index.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aBusiness forecasting _96240
650		0	_aIndustrial management _920469
650			_a _912
700			_aCoates, Joseph _e080 _96392
700			_aGarland, Eric _eAuthor _96393
856			_uhttp://books.google.es/books?id=Z5xRLXBjaYQC&printsec=frontcover&dq=future+inc&hl=ca&sa=X&ei=8nwaUfqTG82QhQfJj4CQCA&redir_esc=y
902			_a607
905			_am
912			_a2007-01-01
942			_a1
953			_d2013-02-12 18:28:54
999			_c1155 _d1155