| 000 | 02502nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 1187 | ||
| 008 | 230305s1995 xx 000 0 und d | ||
| 020 | _a9780198289883 | ||
| 041 | _aeng | ||
| 245 | 0 | _aFoundations of corporate success | |
| 260 |
_a _bOxford University Press, _c1995 |
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| 300 | _axvi + 416 p. ; 23 cm | ||
| 500 | _ahow business strategies add value | ||
| 505 |
_aI Corporate Success _rChapter 1 The Structure of Strategy-- _rChapter 2 Adding Value-- _rII Business Relationships-- _rChapter 3 Co?Operation and Co?Ordination-- _rChapter 4 Relationships and Contracts-- _rIII Distinctive Capabilities-- _rChapter 5 Architecture-- _rChapter 6 Reputation-- _rChapter 7 Innovation-- _rChapter 8 Strategic Assets-- _rIV From Distinctive Capabilities to Competitive Advantage-- _rChapter 9 Markets-- _rChapter 10 Mergers-- _rChapter 11 Sustainability-- _rChapter 12 Appropriability-- _rChapter 13 The Value of Competitive Advantage-- _rV Competitive Strategies-- _rChapter 14 Pricing and Positioning, 1-- _rChapter 15 Pricing and Positioning, 2-- _rChapter 16 Advertising and Branding-- _rChapter 17 Vertical Relationships-- _rVI The Strategic Audit-- _rChapter 18 The Industry-- _rChapter 19 The Firm-- _rChapter 20 The Nation-- _rVII The Future of Strategy-- _rChapter 21 A Brief History of Business Strategy-- _rChapter 22 Conclusions-- |
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| 520 | _aThere is a fundamental difference between wish?driven strategies and strategies based on the effective match between external relationships of the firm and its own distinctive characteristics. The case for the latter is made through the contrast of three stories of business success and three stories of business failure. Business success requires an adaptive and opportunistic strategy, which nevertheless remains rational, analytic, and calculated. ; ; Keywords: adaptation, BMW, corporate strategy, firms, Glaxo, Honda, opportunism, relationships, Saatchi & Saatchi | ||
| 630 |
_aHD INDUSTRIES. LAND USE. LABOR _937 |
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| 650 | 0 |
_aCorporations _xFinance _9378 |
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| 650 | 0 |
_aBusiness planning _91415 |
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| 650 |
_aOrganizational effectiveness _92451 |
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| 650 | 0 |
_aSuccess in business _91506 |
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| 650 |
_a _912 |
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| 700 |
_aKay, John _eAuthor _96550 |
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| 856 | _uhttp://books.google.es/books?id=QUdWKPjwQ_gC&pg=PA327&dq=9780198289883&hl=ca&sa=X&ei=S4aDUdieAcKAhQfPjYGwBA&ved=0CDUQ6AEwAA#v=onepage&q=9780198289883&f=false | ||
| 902 | _a431 | ||
| 905 | _am | ||
| 912 | _a1995-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2013-05-03 11:47:08 | ||
| 999 |
_c1195 _d1195 |
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