000			02079cam a22003734a 4500
001			4470613
003			CaAEU
005			20240704162333.0
008			090811s2010 enkab b 001 0 eng
010			_a 2009033199
020			_a9780273717263
035			_aocn430523022
040			_aDLC _cDLC _dBWKUK _dCDX _dAEU
041			_aEnglish
043			_ae------
050	0	0	_aHF5415.33.E85 _bS65 2010
100			_aSolomon, Michael R. _920424 _eauthor
245	0	0	_aConsumer behaviour _b: a European perspective _c/ Michael R. Solomon, [and three others].
246	3		_aConsumer behavior
250			_aFourth edition.
260			_aHarlow, England : _bPearson Education _c2010.
300			_axxvii, 700 pages : _billustrations (chiefly color) ; _c27 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aAn introduction to consumer behaviour — A consumer society — Shopping, buying and evaluating — Perception — The self — Motivation, values and lifestyle — Learning and memor — Attitudes — Individual decision-making — Group influence and opinion leadership — European family structures, household decision-making and age cohorts — Income and social class — Culture and consumer behaviour — Cultural change processses — New times, new consumers.
520			_aThe book links consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues.
650		0	_aConsumer behavior _zEurope
653			_aBibliography B1 Fundamentals of Marketing
653			_aBibliography MSc - Marketing Management: Retail & Consumer Goods
700			_aBamossy, Gary _eauthor _96564
700			_aAskegaard, Søren _eauthor _96565
700			_aHogg, Margaret K _eauthor _921102
942			_2lcc
999			_c1198 _d1198
655			_aConsumer behavior -- Textbooks