000			01746nam a2200373Ia 4500
001			1260
008			230305s2012 xx 000 0 und d
020			_a9781137284525
041			_aeng
245		0	_aDoing business in India
260			_a _bPalgrave Macmillan, _c2012
300			_axiii + 170 p. ; 23 cm
500			_aa guide for western managers
520			_aThe aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India.
590			_bOriginally published in hardback: 2005. ; Includes bibliographical references and index.
630			_aHF COMMERCE _914
650			_aBusiness etiquette _xIndia _96889
650			_aCorporate culture _xIndia _96890
650			_aNegotiation in business _xIndia _96891
650			_aIndustrial management _xSocial aspects _xIndia _96892
650			_aIntercultural communication _xIndia _96893
650			_aNational characteristics _9325
650			_a East Indian _96894
650			_aIndia _xCommerce.
650			_a _912
700			_aSethi, Anand Kumar _eAuthor _96896
700			_aKumar, Rajesh _eAuthor _96897
902			_a650
905			_am
912			_a2012-01-01
942			_a1
953			_d2013-11-26 11:45:39
999			_c1266 _d1266