000			02021cam a2200337Ma 4500
001			991005901839704336
005			20240918135503.0
008			120713s2013 enka b 001 0 eng d
020			_a9781849201544
035			_a(CaACU)3815938-01ucalg_inst
035			_a(OCoLC)60001717049
035			_a(OCoLC)801606540
040			_aUKMGB _beng _cUKMGB _dOCLCO _dYDXCP _dNhCcYBP
041			_aeng
050		4	_aHD62.4 _b.C387 2013
100			_aCavusgil, S. Tamer _9508 _eauthor
245	1	0	_aDoing business in emerging markets _c/ S. Tamer Cavusgil, Pervez N. Ghauri & Ayse A. Akcal.
250			_aSecond edition.
260			_aLondon ; _aThousand Oaks, CA : _bSage Publications, _c2013.
300			_axx, 394 pages : _billustrations ; _c25 cm.
504			_aIncludes bibliographical references and index.
520			_aThe Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from across the world, this text covers all the key topics on an Emerging Markets course in an engaging and accessible way. Examining pre-entry as well as post-entry issues and strategies, this text shows how the emerging market context challenges traditional international business theories. Globalization is widely discussed as are topics such as CSR, regulation, finance and communication.
526			_aMSc International Business: Unit 1. Issues And Trends in International Business | MSc International Business: Units 4 & 7. Regional Spotlights
650		0	_aInternational business enterprises _94692
650		0	_aInternational business enterprises _zDeveloping countries _924173
650		0	_aExport marketing _93292
650		0	_aExport marketing _zDeveloping countries _924174
700			_aGhauri, Pervez N. _d1948- _921139 _eauthor
700			_aAkcal, Ayse A. _921138 _eauthor
942			_2lcc
999			_c1269 _d1269