| 000 | 01229nam a2200373Ia 4500 | ||
|---|---|---|---|
| 001 | 1268 | ||
| 008 | 230305s2013 xx 000 0 und d | ||
| 020 | _a9781118733899 | ||
| 041 | _aeng | ||
| 245 | 0 | _aBig data marketing | |
| 260 |
_a _bWiley, _c2013 |
||
| 300 | _axiv + 192 p. ; 24 cm | ||
| 500 | _aengage your customers more effectively and drive value | ||
| 505 | _aIncluye bibliografía e índice analítico. | ||
| 590 | _bVista previa en Google Books (enlace) | ||
| 630 |
_aHF COMMERCE _914 |
||
| 650 |
_aBig data _95432 |
||
| 650 | 0 |
_aInternet marketing _91133 |
|
| 650 |
_a Return on Investment (ROMI) _96938 |
||
| 650 |
_a Estrategia _920505 |
||
| 650 |
_a Gestión de costes _96939 |
||
| 650 |
_a Creación valor _920724 |
||
| 650 |
_a Comportamiento del consumidor _91651 |
||
| 650 |
_a Análisis datos _920409 |
||
| 650 | _a Métricas. | ||
| 700 |
_aArthur, Lisa _eAuthor _96941 |
||
| 856 | _uhttp://books.google.es/books?id=aSAIAQAAQBAJ&printsec=frontcover&dq=big+data+marketing&hl=es&sa=X&ei=IjOzUsCOEaGJyAON9YGgCA&redir_esc=y#v=onepage&q=big%20data%20marketing&f=false | ||
| 902 | _a360 | ||
| 905 | _am | ||
| 912 | _a2013-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2013-12-19 19:00:49 | ||
| 999 |
_c1274 _d1274 |
||