| 000 | 02478nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 1373 | ||
| 008 | 230305s1997 xx 000 0 und d | ||
| 020 | _a9780791434369 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 050 |
_aBF241 _b.B29 1997 |
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| 100 |
_aSeward Barry, Ann Marie _97329 _eauthor. |
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| 245 | 0 |
_aVisual intelligence _b: perception, image, and manipulation in visual communication _c/ Ann Marie Seward Barry. |
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| 260 | _bAlbany, NY : State University of New York Press, 1997. | ||
| 300 | _a viii, 425 pages : illustrations (black and white) ; 24 cm. | ||
| 504 | _aIncludes bibliographical references (p. [389]-415) and index. | ||
| 520 | _aToday, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics. The second section of Visual Intelligence examines the role which various media play in creating the images which impact our lives: how visual images create a language with profound psychological meaning, and how print, television, and film media manipulate images to create desired emotional effects. Close-ups explore visual subtleties in such areas as digital manipulation, camera attitudes, and contextual framing, as well as the social consequences of "image" as an abstract concept expressed in concrete visual terms. Part III looks critically at the most controversial areas of image persuasiveness today-advertising, politics, and entertainment. | ||
| 650 |
_aVisual perception _97326 |
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| 650 | 0 |
_aVisual communication _98714 |
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| 650 | 0 |
_aImage processing _97327 |
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| 650 | 0 |
_aHuman information processing _97328 |
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| 653 | _aBibliography B3 ELEC - Communicating for Influence | ||
| 942 | _2lcc | ||
| 999 |
_c1380 _d1380 |
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