000			02931nam a2200361Ia 4500
001			1436
008			230305s2013 xx 000 0 und d
020			_a9780062273062
043			_aen_UK
041			_aeng
245		0	_aJab, jab, jab, right hook
260			_a , _c2013
300			_axx + 195 p. ; 24 cm
500			_ahow to tell your story in a noisy social world
505			_aRound 1 The Setup _rRound 2 The Characteristics of Great Content and Compelling Stories-- _rRound 3 Storytell on Facebook-- _rRound 4 Listen Well on Twitter-- _rRound 5 Glam It Up on Pinterest-- _rRound 6 Create Art on Instagram-- _rRound 7 Get Animated on Tumblr-- _rRound 8 Opportunities in Emerging Networks-- _rRound 9 Effort-- _rRound 10 All Companies Are Media Companies-- _rRound 11 Conclusion-- _rRound 12 Knockout-- _rIncludes bibliographical references (pages 189-195).--
520			_a'New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr'-- Provided by publisher.
590			_bBR B3 DM Social Media Marketing & Community Management
630			_aHF COMMERCE _914
650		0	_aInternet marketing _91133
650		0	_aMarketing _xSocial aspects _97447
650		0	_aSocial media _91729
650		0	_aMarketing _91020
650			_a E-Commerce Marketing.
650		0	_aEntrepreneurship _9570
700			_aVaynerchuk, Gary _eAuthor _97598
856			_uhttps://books.google.es/books?id=JQYwAAAAQBAJ&printsec=frontcover&dq=jab+jab+jab+right+hook&hl=ca&sa=X&ved=0ahUKEwia6vKKrLbKAhVBcz4KHfCZDq0Q6AEIJTAA#v=onepage&q=jab%20jab%20jab%20right%20hook&f=false
902			_a346
905			_am
912			_a2013-01-01
942			_a1
953			_d2016-01-19 18:05:16
999			_c1448 _d1448