| 000 | 02292nam a2200301Ia 4500 | ||
|---|---|---|---|
| 001 | 1446 | ||
| 008 | 230305s2011 xx 000 0 und d | ||
| 020 | _a9780273737780 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 245 | 0 | _aRelationship marketing | |
| 250 | _a4ยช ed | ||
| 260 |
_bPearson Prentice Hall, _c2011 |
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| 300 | _axxii + 300 p. ; 25 cm | ||
| 500 | _aexploring relational strategies in marketing | ||
| 505 |
_a100 years of marketing _rRelationships in marketing-- _rRelationships-- _rRelationship economics-- _rStrategy continuum-- _rRelationship drivers-- _rCustomer partnerships-- _rInternal partnerships-- _rSupplier partnerships-- _rExternal partnerships-- _rRelationship management-- _rRelationship technology-- _rConceptual developments.-- |
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| 520 | _aRelationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as `marketing's new paradigm'. ; ; Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding. ; ; This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on `Stakeholder Marketing'. | ||
| 590 | _bIncludes bibliographical references and index. ; | ||
| 630 |
_aHF COMMERCE _914 |
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| 650 | 0 |
_aRelationship marketing _97636 |
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| 653 | _aBibliography MSc - Marketing Management: Account-Based Marketing | ||
| 700 |
_aEgan, John _eAuthor _97637 |
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| 856 | _uhttps://books.google.es/books?id=q8fmemRao_EC&printsec=frontcover&dq=relationship+marketing+egan&hl=ca&sa=X&ved=0ahUKEwjT5dn4t8rKAhXMbRQKHWj5CV0Q6AEIHDAA#v=onepage&q=relationship%20marketing%20egan&f=false | ||
| 902 | _a568 | ||
| 905 | _am | ||
| 942 |
_a1 _2ddc |
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| 999 |
_c1459 _d1459 |
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