000			02707nam a2200277Ia 4500
001			1447
008			230305s2013 xx 000 0 und d
020			_a9780273768562
040			_cTBS
041			_aeng
043			_aen_UK
050			_aHF5429 _b.B45
245		0	_aRetail management _b: a strategic approach _c/ Barry Berman, Joel R. Evans
250			_a12th ed. ; _bInternational edition
260			_aHarlow, England : _bPearson Education, _c2013.
300			_a619 pages : illustrations ; 28 cm
504			_aIncludes bibliographical references and indexes.
505			_aPreface -- About the authors -- Acknowledgments -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership 1 -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Capter 10 site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management financial dimensions -- Operations management operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together 565 -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index.
520			_aThe text that helps readers thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, "Retail Management: A Strategic Approach," provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.
650		0	_aRetail trade _xManagement _96295
653			_aBibliography B1 Operational Marketing
700			_aBerman, Barry _eauthor _97639
700			_aEvan, Joel R. _eauthor
856			_uhttps://search-ebscohost-com.hub.tbs-education.fr/login.aspx?direct=true&AuthType=sso&db=nlebk&AN=1417969&site=ehost-live&scope=site&custid=s7247265&ebv=EB&ppid=pp_Cover _yEbook (12th International Edition)
942			_2lcc
999			_c1460 _d1460