000			03432nam a2200313Ia 4500
001			1454
008			230305s2012 xx 000 0 und d
020			_a9781412996037
043			_aen_UK
041			_aeng
245		0	_aCases in marketing management
260			_aLos Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne _bSAGE, _c2012
300			_aix + 523 p. ; 23 cm
505			_aMachine generated contents note: 1.The Nature of Marketing Management _rChantale and Clinton Call for Service-- _r2.Market Analysis-- _rGenicon: A Surgical Strike Into Emerging Markets-- _rHyundaiCard's Marketing Strategy-- _rTerraCycle, Inc.-- _r3.Data Warehousing-- _rAir Miles Canada: Rebranding the Air Miles Reward Program-- _rConroy's Acura: Customer Lifetime Value and Return on Marketing-- _r4.Building a Customer-Oriented Marketing Department-- _rA Difficult Hiring Decision at Central Bank-- _rBoman Communications-- _r5.Customer Acquisition Strategies and Tactics-- _rRuth's Chris: The High Stakes of International Expansion-- _rThe Ultimate Fighting Championships (UFC): The Evolution of a Sport-- _rBest Buy Inc.-- _rDual Branding in China-- _r6.Pricing-- _rHanson Production: Pricing for Opening Day-- _rSy.Med Development, Inc.-- _rArvind Mills: Re-Evaluating Profitability-- _r7.Advertising, Alternative and Direct Marketing-- _rLa Hacienda del Sol-- _rShoppers Stop-- _rTargeting the Young-- _rEat2Eat.com-- _r8.Sales Promotions-- _rSC Johnson: Planning Coupon Promotions-- _rPhillips Foods, Inc.: Introducing King Crab to the Trade-- _rBoots: Hair-Care Sales Promotion-- _r9.Personal Selling-- _rGlobal Source Healthcare: Allocating Sales Resources-- _rSpectrum Brands, Inc.-- _rThe Sales Force Dilemma-- _rBiomed Co., Ltd.: Designing a New Sales Compensation Plan-- _r10.Internal Communications-- _rRetail Execution: Linens 'n Things-- _rGDR Versus Kodak-- _rBart Film Scanner-- _r11.External Communications-- _rWalmart Puerto Rico: Promoting Development Through a Public-Private Partnership-- _r'Hips Feel Good'-- _rDove's Campaign for Real Beauty-- _rNew Balance: Developing an Integrated CSR Strategy-- _r12.Distribution and Supply Chain Management-- _rYvesCreations LLC: Alex Goes to Hollywood-- _rEureka Forbes Ltd.: Growing the Water Purifier Business-- _rKraft Foods: The Coffee Pod Launch-- _r13.Website and Internet Management-- _rThe Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse?-- _rAnduro Marketing: Internet Services Vs. Software Sales-- _rMolson Canada: Social Media Marketing-- _r14.Customer Retention and Recovery-- _rTen Thousand Villages of Cincinnati: The First Year and Beyond-- _rPersonal Shoppers at Sears: The Elf Initiative-- _r15.Marketing Control-- _rMicrosoft and the Xbox 360 Ring of Death-- _rKenexa.--
590			_bVista previa disponible en Google Books
630			_aHF COMMERCE _914
650		0	_aMarketing _xManagement _xCase studies _97669
650			_a _912
700			_aBaack, Donald _eAuthor _97670
700			_aClow, Kenneth E. _eAuthor
856			_uhttps://books.google.es/books?id=fI74N3u4USwC&printsec=frontcover&dq=cases+in+marketing+management+clow&hl=ca&sa=X&ved=0ahUKEwi97rrli9fKAhXImBoKHa-bCgkQ6AEIKjAA#v=onepage&q=cases%20in%20marketing%20management%20clow&f=false
902			_a360
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9781412996037.jpg
912			_a2012-01-01
942			_a1
953			_d2016-02-01 18:30:37
999			_c1468 _d1468