| 000 | 01329nam a2200409Ia 4500 | ||
|---|---|---|---|
| 001 | 148 | ||
| 008 | 230305s2006 xx 000 0 und d | ||
| 020 | _a9788497883245 | ||
| 043 | _aen_UK | ||
| 041 | _aspa | ||
| 245 | 0 | _aComportamiento del consumidor | |
| 260 |
_a _bUOC, _c2006 |
||
| 300 | _a239 p. ; 24 cm | ||
| 490 |
_aEconomía y empresa; _v36 |
||
| 590 | _bVista previa disponible en Google Books (enlace) | ||
| 630 |
_aMarket research _9838 |
||
| 650 |
_aComportamiento del cosumidor _91027 |
||
| 650 | 0 |
_aMarketing _91020 |
|
| 650 |
_a Motivación de compra _91028 |
||
| 650 |
_a Percepción marca _91024 |
||
| 650 |
_a Toma decisiones _9486 |
||
| 650 |
_a Compra emocional _91029 |
||
| 650 |
_a impulsiva _91030 |
||
| 650 | _a Satisfacción consumidor. | ||
| 700 |
_aGómez Borja, Miguel Ángel _91032 |
||
| 700 |
_aQuintanilla Pardo, Ismael _9618 |
||
| 700 |
_aMollá Descals, Alejandro _eCompil·lador _91033 |
||
| 700 |
_aBerenguer Contrí, Gloria _eAuthor _91034 |
||
| 856 | _uhttp://books.google.com/books?id=dUgIuLwyuB4C&printsec=frontcover&source=gbs_v2_summary_r&cad=0#v=onepage&q=&f=false | ||
| 902 | _a490 | ||
| 905 | _am | ||
| 911 | _ahttps://biblioteca.tbs-education.es/portadas/9788497883245.jpg | ||
| 912 | _a2006-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2010-02-11 18:39:23 | ||
| 999 |
_c147 _d147 |
||