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005			20240920184455.0
006			m d
007			cr n
008			090918s2010 mau sb 001 0 eng d
010			_a 2009036019
020			_a9781422166956
040			_aDLC _cDLC _dDLC _dWaSeSS
041			_aeng
050	0	0	_aHF1008 _b.K46 2010
100			_aKhanna, Tarun _97840 _eauthor
245		0	_aWinning in emerging markets _b: a road map for strategy and execution _c/ Krishna G. Palepu, Tarun Khanna with Richard J. Bullock.
260			_aBoston, MA : _bHarvard Business Press, _c2010.
300			_axii, 247 pages ; _c24 cm.
504			_aIncludes bibliographical references (p. 217-230) and index.
505	0		_aIntroduction — The nature of institutional voids in emerging markets — Spotting and responding to institutional voids — Exploiting institutional voids as business opportunities — Multinationals in emerging markets — Emerging giants : competing at home — Emerging giants : going global — The emerging arena.
520			_aAlready cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets—and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu – both well respected thinkers on the subject – argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company’s progress in developing economies is to first asses the area’s lack of institutional infrastructure—and then to formulate strategies around what the authors call “institutional voids” to the firm’s advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders. Winning in Emerging Markets serves as a playbook for measuring a market’s potential and for crafting a strategy to succeed there.
526			_aMSc International Business: Unit 1. Issues And Trends in International Business
650		0	_a Commerce
650		0	_aInternational business enterprises _94692
650		0	_aGlobalization _xEconomic aspects _97253
650		0	_aMarketing _xManagement _99256
700			_aPalepu, Krishna G _d1954- _921234 _eauthor
942			_2lcc
999			_c1509 _d1509