| 000 | 00979nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 1509 | ||
| 008 | 230305s2014 xx 000 0 und d | ||
| 020 | _a9781259060663 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 245 | 0 | _aRetailing management | |
| 250 | _a9ยช ed | ||
| 260 |
_bMcGraw-Hill, _c2014 |
||
| 300 | _axxxiii + 670 p. ; 28 cm | ||
| 520 | _aPlaces emphasis on five new developments in retail industry: big data and analytical methods for decision making, communicating with customers and enhancing the shopping experience with social media and smart phones, utilizing mobile channels, engagement in corporate social responsibility, and the impacts of globalization on the retail industry. | ||
| 630 |
_aHF COMMERCE _914 |
||
| 650 | 0 |
_aRetail trade _xManagement _96295 |
|
| 700 |
_aGrewal, Dhruv _eAuthor _97909 |
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| 700 |
_aLevy, Michael _eAuthor _97910 |
||
| 700 |
_aWeitz, Barton A. _eAuthor |
||
| 902 | _a408 | ||
| 905 | _am | ||
| 942 |
_a1 _2ddc |
||
| 999 |
_c1524 _d1524 |
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