000 00881nam a2200337Ia 4500
001 1530
008 230305s2016 xx 000 0 und d
020 _a9781519331243
040 _cTBS
041 _aeng
245 0 _aDigital strategy
260 _bAutoediciĆ³n,
_c2016
300 _axix + 152 p. ; 20 cm
500 _aa guide to digital business transformation
505 _aIncluye glosario.
630 _aHF COMMERCE
_914
650 _aInformation systems
_94595
650 0 _aManagement
_9319
650 _a Technology (ICT)
_97984
650 0 _a e-Business
_92655
650 _a Digitalization
_97985
650 _a Investment
_920652
650 0 _aStrategy
_91208
650 0 _aInternet marketing
_91133
650 _a Web analytics
_96654
700 _aRauser, Alexander
_eAuthor
_97987
902 _a346
905 _am
942 _a1
_2ddc
999 _c1544
_d1544