000 | 02292nam a2200349Ia 4500 | ||
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001 | 1533 | ||
008 | 230305s2014 xx 000 0 und d | ||
020 | _a9780062292988 | ||
043 | _aen_UK | ||
041 | _aeng | ||
245 | 0 | _aCrossing the chasm | |
250 | _a3ยช ed | ||
260 |
_a _bHarperCollins, _c2014 |
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300 | _a273 p. ; 20 cm | ||
500 | _amarketing and selling disruptive products to mainstream customers | ||
520 | _aThe bible for bringing cutting-edge products to larger markets-now revised and updated with new insights into the realities of high-tech marketing ; ; In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle-which begins with innovators and moves to early adopters, early majority, late majority, and laggards-there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. ; ; This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. | ||
590 | _bIncludes index. | ||
630 |
_aHF COMMERCE _914 |
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650 |
_aSelling _xHigh technology _97993 |
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650 |
_aHigh technology _xMarketing _97994 |
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650 |
_aTechnological innovations _xMarketing _97995 |
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650 |
_a _912 |
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700 |
_aMoore, Geoffrey A. _eAuthor |
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856 | _uhttps://books.google.es/books?id=KlX7scf-XgYC&pg=PA230&dq=crossing+the+chasm&hl=ca&sa=X&redir_esc=y#v=onepage&q=crossing%20the%20chasm&f=false | ||
902 | _a606 | ||
905 | _am | ||
911 | _ahttps://biblioteca.tbs-education.es/portadas/9780062292988.jpg | ||
912 | _a2014-01-01 | ||
942 | _a1 | ||
953 | _d2016-08-26 14:21:12 | ||
999 |
_c1547 _d1547 |