000 02292nam a2200349Ia 4500
001 1533
008 230305s2014 xx 000 0 und d
020 _a9780062292988
043 _aen_UK
041 _aeng
245 0 _aCrossing the chasm
250 _a3ยช ed
260 _a
_bHarperCollins,
_c2014
300 _a273 p. ; 20 cm
500 _amarketing and selling disruptive products to mainstream customers
520 _aThe bible for bringing cutting-edge products to larger markets-now revised and updated with new insights into the realities of high-tech marketing ; ; In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle-which begins with innovators and moves to early adopters, early majority, late majority, and laggards-there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. ; ; This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
590 _bIncludes index.
630 _aHF COMMERCE
_914
650 _aSelling
_xHigh technology
_97993
650 _aHigh technology
_xMarketing
_97994
650 _aTechnological innovations
_xMarketing
_97995
650 _a
_912
700 _aMoore, Geoffrey A.
_eAuthor
856 _uhttps://books.google.es/books?id=KlX7scf-XgYC&pg=PA230&dq=crossing+the+chasm&hl=ca&sa=X&redir_esc=y#v=onepage&q=crossing%20the%20chasm&f=false
902 _a606
905 _am
911 _ahttps://biblioteca.tbs-education.es/portadas/9780062292988.jpg
912 _a2014-01-01
942 _a1
953 _d2016-08-26 14:21:12
999 _c1547
_d1547