000			02144nam a2200277Ia 4500
001			1561
008			230305s2012 xx 000 0 und d
020			_a9781111571290
040			_cTBS
041			_aeng
245		0	_aPricing strategy
260			_bSouth-Western Cengage Learning, _c2012
300			_axxii, 318 p. : ill. ; 27 cm.
500			_asetting price levels, managing price discounts, and establishing price structures
505			_aBoundaries of a good price -- _rProfit's sensitivity to price ---- _rCustomer perception-driven pricing ---- _rPrice to value ---- _rPsychological influences on price sensitivity ---- _rPrice segmentation ---- _rPrice promotions ---- _rDiscount management ---- _rPrice structures and multipart pricing ---- _rAdd-ons, accessories, and complementary products ---- _rVersioning ---- _rBundling ---- _rSubscriptions and customer lifetime value ---- _rYield management ---- _rCompetition and pricing ---- _rProduct life cycle pricing ---- _rPricing decisions and the law by Dennis P.W. Johnson.--
520			_aLearn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.
590			_bIncludes bibliographical references and index.
630			_aHF COMMERCE _914
650			_aPricing _93585
700			_aSmith, Tim J. _eAuthor
856			_uhttps://books.google.es/books?id=TQW_6tD0YCAC&printsec=frontcover&dq=pricing+strategy+setting+price&hl=ca&sa=X&redir_esc=y#v=onepage&q=pricing%20strategy%20setting%20price&f=false
902			_a480
905			_am
942			_a1 _2ddc
999			_c1573 _d1573