| 000 | 02926nam a2200349Ia 4500 | ||
|---|---|---|---|
| 001 | 1570 | ||
| 008 | 230305s2016 xx 000 0 und d | ||
| 020 | _a9780071832366 | ||
| 043 | _aen_UK | ||
| 041 | _aeng | ||
| 245 | 4 | _aThe startup equation | |
| 260 |
_a _bMcGraw-Hill, _c2016 |
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| 300 | _axv + 300 p. ; 19 cm | ||
| 500 | _aa visual guidebook for building your startup | ||
| 505 |
_aThe age of you : the entrepreneur _rThe rise of the startup economy-- _rThe six forces of change-- _rThe startup equation-- _rThe entrepreneur's journey-- _rThe big idea-- _rStrength and agility-- _rCulture of wow-- _rRewards of great teams-- _rCreating great customer experiences-- _rThe new brand order-- _rNo money, no excuses-- _rStartup marketing alchemy-- _rROI of happy customers-- _rScaling to new heights-- _rAlways be innovating-- _rThe exponential power of the X-factor-- _rChoose your own adventure.-- |
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| 520 | _aYou have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools, The Startup Equation leads you step by step through the decisions you need to make to find your perfect startup model. You'll learn things such as identifying your unique entrepreneurial type, creating a great product, building a great team, finding funding and scaling in addition to other elements essential to crafting a roadmap that fits you and your business. Drawing from their extensive experience working with startups, entrepreneurs Steve Fisher and Ja-Nae Duane offer expert advice on dealing with the challenges and opportunities that accompany every type of new business. Using visual storytelling, they provide a much-needed blueprint to understanding the startup economy. The authors include illustrative business examples from companies such as TechStars and 500Startups, as well as interviews with over 40 entrepreneurs from across the globe. Filled with insightful case studies, The Startup Equation is a vibrant, practical guide to creating a winning business model for any startup. By following the accessible visual roadmap within, you'll discover how to build your own successful business plan for your unique dream. Steve Fisher is product designer, filmmaker, entrepreneur, and startup advisor. Ja-Nae Duane is an entrepreneur, researcher, startup advisor, and professor of entrepreneurship & innovation. | ||
| 590 | _bIncludes bibliographical references (pages 299-300). | ||
| 630 |
_aHD INDUSTRIES. LAND USE. LABOR _937 |
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| 650 | 0 |
_aEntrepreneurship _9570 |
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| 650 | 0 |
_aNew business enterprises _92621 |
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| 650 |
_a _912 |
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| 650 | 0 |
_aEntrepreneurship _9570 |
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| 700 |
_aDuane, Ja-Naé _eAuthor _98144 |
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| 700 |
_aFisher, Steven _eAuthor _98145 |
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| 902 | _a347 | ||
| 905 | _am | ||
| 911 | _ahttps://biblioteca.tbs-education.es/portadas/9780071832366.jpg | ||
| 912 | _a2016-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2016-10-03 14:50:03 | ||
| 999 |
_c1581 _d1581 |
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